A Place At Home Franchise

Childhood friends Dustin Distefano and Jerod Evanich founded A Place At Home in Omaha, Nebraska, in 2012. Their families’ difficulty finding care that met their expectations led them to create a business focused on consistent support for older adults. After developing the Omaha operation, they began franchising in 2017 to bring their Senior-Focused Care model to other communities, as described in the brand’s official company history.

The company’s CARE philosophy stands for compassionate, accountable, respectful and ethical service. Those values connect its origins to the work of local owners, caregivers and office teams helping families make care decisions.

The model now brings together non-medical in-home care, care coordination, senior living alternatives and healthcare staffing. In-home assistance can include companionship, personal care and help with everyday routines. Care coordination helps families navigate providers and appointments, while senior living assistance supports transitions to a different living setting. Healthcare staffing extends the model to relationships with facilities and providers. The brand describes a phased approach to developing these services as the local team and client base grow.

A Place At Home describes its CARE Track program as a progression from onboarding to launch and continuing business coaching. During CARE Launch, an assigned coach introduces task-management tools and helps owners work through state licensing steps. Franchisees remain responsible for meeting applicable state requirements.

The official training and support page outlines virtual preparation in sales, caregiver recruitment and retention before a 40-hour practical training program at the Omaha headquarters. Classroom learning and exposure to operating systems connect business development with the day-to-day work of managing care.

After opening, CARE Coaching addresses scheduling, payroll, financial tracking, client onboarding, service coordination, recruitment and staff management. The brand describes regular coaching calls and performance reviews, plus guidance on branding, marketing strategy and community outreach. Later CARE Track stages focus on greater operating independence and planning for growth.

Additional resources described in the franchise FAQ include caregiver job-posting and interview tools, onboarding processes, local marketing templates and digital marketing guidance. Technology resources include client and lead management, caregiver scheduling, human-resources tools and compliance management. Together, these tools support the owner’s work of building a reliable local team and maintaining relationships with families.

A Place At Home’s distinctive appeal is the ability to help families through more than one stage of aging. A relationship may begin with assistance at home and later involve care coordination or help finding a senior living setting. The brand’s complementary service model gives an owner several ways to remain useful to families as circumstances change.

The opportunity suits a hands-on leader who enjoys developing people and local relationships. The official franchise FAQ describes owners initially concentrating on caregiver recruitment, community outreach and client development, then building their leadership and referral networks. A professional office supports interviews, orientation and administration, while care takes place in clients’ homes.

For buyers seeking a service business with a clear community purpose, the combination of caregiver development, family relationships and an established operating approach is central to the attraction. Contact FranchiseTop40 to explore the fit, or read about the responsibilities and tradeoffs of franchising.