Turquoise Wine Bar Franchise

Jennifer “Jen” Sinconis and Laura Hernandez created Turquoise Wine Bar after careers in corporate leadership. The original Glendale, Arizona, operation opened in 2022. The April 4, 2025 FDD distinguishes that operating business from Turquoise Franchise, LLC, formed in September 2024, and records the start of franchise offerings in March 2025.

The founders bring different experience to the brand. Turquoise’s current leadership page describes Hernandez’s background in developing retail and financial institutions and building teams. As chief growth officer, her work encompasses brand development, locations and partnerships. Sinconis, the chief experience officer, brings design and brand-management experience together with wine education. Her remit includes hospitality, winemaker relationships, employee experience and the way guests encounter the brand in person and online.

That combination has shaped an approachable wine-bar concept rather than a formal tasting environment. The company’s mission emphasizes wine, food and an inclusive neighborhood setting. Its current website presents locations in Arizona and Texas, alongside wine-club memberships, educational Wine Chats, winery partnerships and wine travel. These activities illustrate the breadth of the guest experience; listed locations and expansion announcements should not be confused with a verified count of operating franchises.

Turquoise’s current franchise website describes initial preparation in wine selection, culinary pairings, operations and customer engagement. Business topics include inventory control, profit-and-loss analysis, hiring, human resources and marketing. The program is presented as preparation for both the owner and the team, with ongoing education after opening.

The April 4, 2025 FDD’s Item 11 schedules 48 classroom hours and 13 practical hours through Glendale, the franchise location or virtual instruction. It requires the owner and an additional general manager to attend, includes up to four attendees without tuition, and assigns travel and living expenses to the franchisee. It describes site review, floor-plan guidance, supplier specifications, a manual, market-introduction advice and up to one week of opening support. Owners select their site and make hiring decisions.

For ongoing assistance, the current website lists operational and maintenance guidance, customer-service techniques, product ordering, pricing guidance and administrative procedures. Its marketing resources include local and regional materials, social-media strategies, paid advertising and print advertising. Item 11 of the 2025 FDD also describes requested operating advice subject to the franchisor’s judgment and recommended administrative, accounting and inventory procedures. The dated training details describe that edition’s program, not a claim that all current contractual terms are unchanged.

Turquoise may appeal to a buyer who wants to make wine approachable and turn attentive service into lasting local relationships. A guest can discover a new producer, learn through a tasting or Wine Chat, and continue exploring through the wine club. The combination gives an owner several ways to engage with the same community over time without relying solely on a single visit to the bar.

The brand’s public offering also connects guests with limited-production wines, winery partners and organized wine experiences. These provide concrete subjects for conversation and programming, rather than making the venue’s appeal depend only on its décor. Wine-club membership and special gatherings can complement everyday hospitality, while the food-and-wine focus gives the business a clear identity.

The most suitable owner is comfortable leading a service team and talking with customers. Turquoise specifically seeks sales and marketing confidence, disciplined work habits and strong relationship skills. For someone who enjoys those responsibilities, the franchise provides a defined hospitality concept and brand resources around which to build a local business. Memberships and events are opportunities to serve customers, not guarantees of repeat sales or profitability.

Compare staffing, equipment, inventory and site questions with our bar and restaurant ownership buyer guide. Confirm the work and responsibilities included in the specific offering.