Birdcall Franchise

Birdcall opened its first restaurant in Denver’s Five Points neighborhood in 2017. Its official history describes a concept built around all-natural chicken, hospitality, fresh ingredients and bright-yellow ordering kiosks. Restaurant design and digital service were part of the idea from the beginning.

A franchise-development report republished by Birdcall traces the technology roots to Poncho, which Peter Newlin created in 2016. The software became part of the first restaurant’s operating system, linking point-of-sale, kitchen displays and orders across different channels. Birdcall subsequently expanded beyond Denver into other markets, including Dallas and Phoenix.

The same report says the brand published a franchise disclosure document in 2024 and later signed its first franchise agreement with Caleb Randall for a planned five-location development in the Boise area. This was a development agreement, rather than confirmation that all five restaurants had opened. The current franchise program brings together the chicken menu, Poncho technology, restaurant design and community activity as the brand seeks additional local operating partners.

Birdcall’s support overview describes initial instruction in restaurant operations, customer service and team management. Owners also receive training on the ordering kiosks and Birdcall app. Site-selection assistance uses market research, demographic information and competitive analysis to help assess potential restaurant locations.

Technology support connects to daily work: Poncho includes an employee point-of-sale system, kitchen display tools, customer kiosks, online ordering and loyalty functions, plus drive-through features where used. These systems give restaurant teams several ways to receive and coordinate guest orders.

After initial training, Birdcall describes scheduled check-ins, ongoing resources and operational updates. Marketing assistance includes campaign strategies, branding guidance and tools for local promotion. Performance training helps operators interpret sales information and identify trends when making business decisions. Together, these resources address restaurant management, guest experience and local business development after opening.

Birdcall gives a restaurant operator a distinctive combination: a chicken-focused menu, visually recognizable spaces and an integrated ordering platform. Its technology is tied to the customer and kitchen experience, making the concept relevant to owners who enjoy both hospitality and the discipline of restaurant operations.

The brand’s multi-unit development direction may interest experienced operators looking to build a restaurant team across a market. Local relationships also matter: Birdcall promotes community involvement alongside its menu and service model. Buyers can explore the brand’s official franchise information while considering how their management experience and market knowledge fit the opportunity.

Use our food franchise buyer guide to compare restaurant formats, site requirements, staffing and the full opening budget before building your shortlist.