Rumble Franchise

Rumble began in January 2017 in Chelsea, New York City. Its founding team included Noah Neiman, Eugene Remm, Andy Stenzler and Anthony DiMarco, bringing experience from fitness, hospitality and business. The original concept paired boxing-inspired group exercise with music and a studio setting designed around water-filled, teardrop-shaped bags.

In March 2021, Xponential Fitness announced its acquisition of Rumble and plans to develop franchising. At that time, the brand had expanded beyond New York into cities including Los Angeles, Washington, D.C., Philadelphia and San Francisco. Those locations describe its development at the time of the announcement, rather than a current studio count.

The brand continues to promote a signature 45-minute, ten-round workout. The customer introduction explains the basic punches and class structure before participants rotate between bag work and strength exercises using dumbbells and body weight. This brings the boxing theme into a group-fitness setting without requiring customers to arrive with boxing experience.

Rumble’s official franchise page describes support beginning with site selection and lease execution. Construction and design assistance covers the approved layout, general buildout, interiors, music and technology. Recruitment help extends to trainers, general managers and sales staff, connecting the studio-opening process with the people who deliver classes and welcome members.

The published sales program includes initial and continuing instruction, monthly calls and guidance through presales, opening and subsequent operations. Marketing support starts during development and is described as personalized to the studio. These are the specific support areas presented by the franchisor; they do not establish a guaranteed number of leads or customers.

Rumble may suit an owner interested in the atmosphere and relationships of a boutique fitness studio. The alternating bag-and-floor format gives customers a defined class experience, while introductory explanations make the structure approachable to people trying boxing-inspired exercise for the first time.

For the owner, the opportunity combines managing a service team with developing a local fitness community. Trainer recruitment, customer welcome and the consistency of the class experience are practical areas to consider when evaluating the model. The brand’s documented development support and continuing sales instruction offer concrete resources around those responsibilities.

To compare premises, staffing and the complete operating budget, read our guide to fitness franchise formats, budgets and ownership questions.