Pure Barre Franchise

Pure Barre’s disclosed franchising history includes PB Franchising, LLC, which offered studio franchises from October 2012 through March 2023. The current franchisor, PB Franchising SPV, LLC, was formed in Delaware on March 6, 2023, acquired the brand’s intellectual property through an internal reorganization, and began selling studio franchises on April 4, 2023. Earlier franchise and development agreements were assigned to it on December 31, 2023. Based in Irvine, California, the franchisor is part of the Xponential Fitness group through its direct parent, XPOF Assetco, LLC.

The studio model uses barre-based exercise methods, designated equipment and approved class programming. A typical studio is approximately 1,500 to 1,800 square feet, usually in commercial retail space; alternative sites require individual consideration. Alongside classes and memberships, studios offer approved apparel, accessories and other retail merchandise. Pure Barre Classic is supplemented by instructor training for Empower, Define and Align formats.

The April 17, 2026 FDD, amended August 7, 2026, lists a $60,000 initial franchise fee for a single studio. Qualified VetFran participants receive a $45,000 fee, while compliant existing owners may qualify for reduced fees on additional studios. Multi-unit development is a separate commitment to at least three studios, with its own development fee and opening schedule. A designated territory provides specified location protections, subject to reserved rights; it is not an exclusive territory.

The owner or Operating Principal must complete the initial Owner/Operator program before the studio’s soft opening. The FDD describes a typical duration of two to three business days, delivered at the corporate headquarters, another designated facility or virtually. Topics include sales, member management, marketing, retail, hiring and daily operations. An appointed Designated Manager must also complete the separate manager program, whose curriculum lists 24 classroom hours covering software, prospect generation, presales, memberships, sales practice, marketing and planning. Initial owner and manager tuition is included when completed before opening; participants pay their attendance expenses.

Instructors follow a separate Pure Barre Classic training pathway covering anatomy, choreography, teaching skills, exercise modifications and practical teaching. The program includes online preparation and virtual or in-person sessions. Instructor training carries separate fees. Authorized Instructors must complete the additional Empower, Define and Align training within 12 months of completing Classic training to retain their instructor status. Owners also participate in approximately six hours of pre-opening instruction covering software, membership presales, marketing and daily operations.

Pre-opening assistance includes studio layout and design specifications, approved equipment and supplier information, access to the digital Learning Management System, and consultation on the Presales Phase and Opening Support Program. Owners remain responsible for finding, securing and building out their premises; the franchisor approves the site and may provide selection guidance. On-site soft-opening assistance is discretionary, typically one or two business days if provided, and the owner may have to cover the representatives’ costs.

After opening, support includes advisory assistance as the franchisor considers appropriate, approved equipment and supplier standards, and administration of the brand marketing fund. Owners manage local marketing and use the required studio software for scheduling, payments and business records. Pure Barre may require up to five days of additional training each year without tuition, with attendance expenses paid by the franchisee. Requested refresher or remedial training may carry additional fees.

Pure Barre may suit a buyer who wants to build a local fitness business around a defined exercise method and a trained instructor team. The combination of class programming, memberships and approved retail creates several ways to engage studio clients, while separate owner, manager and instructor training addresses the different jobs involved in operating the business. Its learning platform and prescribed studio systems provide a framework for delivering classes and managing member relationships.

Personal owner supervision is recommended but not required. An approved Designated Manager may supervise daily operations after completing the required training, while the studio must always be managed and staffed by at least one person who has completed the Owner/Operator module. The opportunity therefore calls for a buyer prepared to recruit and support a capable team, oversee local sales and marketing, and maintain the studio’s operating standards. Buyers seeking multiple locations can consider the separate development program and its scheduled opening commitments.

To compare premises, staffing and the complete operating budget, read our guide to fitness franchise formats, budgets and ownership questions.