Gotcha Covered Franchise

Gotcha Covered Franchising, LLC was formed in Colorado in May 2009 and began offering Gotcha Covered franchises that month. Its predecessor, V2K Window Fashions, began franchising in 1997, and some V2K operators later converted to Gotcha Covered. The current franchisor became part of FS PEP Holdco in July 2021.

The franchise sells and installs window treatments including draperies, fabrics, drapery hardware, bedroom ensembles, blinds and shades. Owners receive product samples through a $22,500 Franchise Starter Package and are not required to carry an opening inventory of products. A commercial office is optional, supporting a home-based administrative setup.

Item 7 estimates $122,760–$166,500 for a single-unit opening. Its low-end franchise fee reflects a 10% veteran discount; the standard fee is $69,900. The estimate includes the starter package, a $1,000 annual-conference registration deposit, a six-month launch marketing campaign and three months of additional funds. The additional-funds allowance excludes an owner salary or draw.

Initial training lasts approximately six weeks and combines eLearning, webinars, vendor-led instruction and an in-person week in Denver or another designated location. The first four weeks are virtual, week five is in person and week six adds virtual reinforcement as needed. Topics include business fundamentals, window-treatment products, marketing, customer relationships and sales. The owner or designated owner and any manager must complete training satisfactorily.

Training for up to two people attending together is included in the franchise fee. Gotcha Covered arranges up to five nights in one hotel room for the in-person portion; transportation, meals and other additional expenses remain the franchisee’s responsibility. Before opening, franchisees receive the Brand Standards Manual, their designated Area of Primary Responsibility and the Franchise Starter Package. The package includes product samples, starter marketing materials, initial SEO and paid-search services, Google Business Profile setup and initial call-center service.

Ongoing support includes vendor-led sessions, webinars and eLearning, access to updated manuals, software licensing and system websites. On reasonable request, the franchisor provides operational advice during regular business hours, with guidance on marketing, employee training, bookkeeping and inventory procedures. Owners or managers also participate in scheduled huddles, meetings and training; additional courses and travel can involve separate costs.

Gotcha Covered offers a specialized retail-service business for owners who enjoy connecting design preferences with practical product choices. The range of hard and soft window treatments gives the owner several ways to serve a customer’s project, while samples, vendor instruction and the Gotcha Covered Sales Process provide a common framework for consultations and sales.

The optional-office model and absence of required opening product inventory are distinctive features for an owner building a local service business. The owner or designated owner manages the franchise, with an approved manager permitted for day-to-day operations. This structure fits an operator who wants to lead customer relationships, organize installations and maintain consistent local marketing, supported by product education and established operating materials.

Read more in Gotcha Covered Franchise: Window Treatments, Training and Ownership.