CertaPro Painters Franchise

The CertaPro Painters franchise was established in 1992 in Audubon, Pennsylvania, and has since grown into the largest residential and commercial painting company in North America. From the beginning, the brand set itself apart from any other painting company by offering streamlined systems, instructor-led virtual classroom training, and turnkey marketing campaigns for new franchise owners. Over the years, CertaPro Painters has developed a robust development owner school, which includes virtual classroom training, live classroom training, and in-field shadowing to prepare new franchisees for successful business operations. This comprehensive approach ensures that CertaPro Painters franchisees are well-equipped with general business skills, even if they lack prior painting or home improvement experience. The brand continues to innovate in training with online courses, technology resources, and additional training programs, all designed to help thriving business owners manage residential and commercial painting projects effectively. As part of their commitment to growth, CertaPro also provides advanced training for those who want to expand their franchise territory or operate in more than one territory.

Over its decades-long legacy, CertaPro Painters has offered franchise opportunities to individuals seeking to own a successful business with low overhead and strong brand reputation. The typical CertaPro Painters franchise costincludes an initial investment ranging from $171,000 to $321,000, which covers everything from the franchise fee and commercial services fee to proprietary software, office equipment, insurance, and travel and living expenses for training. These franchise costs are detailed in the Franchise Disclosure Document (FDD) and vary based on location, territory size, and whether the franchisee opts to sell commercial painting or perform commercial services in addition to decorating services and residential painting. Each CertaPro franchise is assigned an exclusive territory defined by natural and artificial boundaries, town lines, or other geographic boundaries, and franchisees attend training either virtually or at the franchisor’s offices. With an average gross sales of over $1.8 million per unit and proven income levels for successful franchise owners, CertaPro Painters offers one of the most attractive residential services franchises and commercial painting franchise opportunities available today. For those ready to take control of their future and build a business, CertaPro franchise owners benefit from established brand recognition, strong marketing support, and the chance to join a respected painting industry leader.

Their franchise owners do not paint. Most of their owners come from strong corporate backgrounds and are used to a six-figure income. Assertive communicators that don’t want to be in a storefront business or behind a counter will like what they hear in validation with their owners. Backgrounds in Sales, Marketing, or Management are helpful. What about labor? A “hot button” with prospects looking at their model, they should understand that most of their franchisees are choosing to work with subcontractors to do the painting rather than using hourly employees. It reduces management time, lowers overhead costs dramatically, and protects profit margin. Initially, the franchisee will typically handle the sales/estimating in the business along with networking and building relationships, and then hire salespeople to do this as the business grows. In addition, a franchisee will typically hire a person to handle the administrative duties in the business within the 3-6 months of operation.

Why Painting?

• $60 Billion industry that is extremely fragmented

• Low overhead (no inventory, no storefront, and low employee with sub-contractor model)

• Revanue from both B2B and B2C clientele (Resident, Commercial, Interior, and Exterior)

• Scalable by adding salespeople

• Marketplace is underserved by contractors that deliver less than professional experience to consumers

Why CertaPro?

• Growth in the commercial business. In 2020, 34% of franchisee revenues came from commercial business. You won’t find this with competitors, and this is important for your clients as it allows them to grow quickly and build a large business

• Average EBITDA over $239K in 2020 (See Item 19 of FDD)

• Network TV and Radio advertising – their brand is “tipping”

• Resales – opportunities in their model to purchase businesses with existing cash flow. In 2020, CertaPro completed 21 resale transactions. For your clients, this speaks to asset value and wealth creation as they look towards an exit point in the future – their resale validation is strong

• National Accounts are an additional way CertaPro supports its franchisees. Their National Accounts team negotiates contracts with major accounts to do their commercial painting, and this work is typically performed by their franchisees. They’ve done work for Best Buy, Crate and Barrel, Macys, Men’s Warehouse, Nike, Gap — among many others

What’s the profile of a CertaPro franchisee?