Boba CuCue Franchise

From Boba Cutea to Boba CuCue

Boba CuCue grew from Arizona tea-house operations originally known as Boba Cutea. The brand’s April 2024 disclosure document traces affiliated operations to Gilbert in June 2021 and Mesa in August 2021, followed by Phoenix in August 2022. Those locations brought practical experience in beverage preparation, customer service and the daily routines of running a neighborhood tea house.

The franchisor, Boba Cutea US Group, LLC, was formed in Arizona on January 27, 2023. The disclosure document says franchise offerings began in January 2023 and the consumer brand changed from Boba Cutea to Boba CuCue during that year. It identifies Chung Kit, known as Gary Lo, and Vivian Chung as co-owners. Their operating backgrounds include the affiliated Arizona shops and the brand’s specialty merchandise business.

A café built around drinks and discovery

Today, the brand presents its stores as places to relax, socialize and enjoy a playful setting. Its menu spans milk tea, fruit tea, bubble milk, coffee and matcha drinks, alongside offerings such as steamed dumplings, bao and waffle pops. Boba-themed merchandise and games extend the experience beyond the counter.

The documented franchise format is a quick-service tea house in a visible shopping area or shopping center. Merchandise is part of the retail mix, with approved products and store design standards supporting a recognizable identity. The franchise program also describes multi-unit development for owners prepared to open additional locations on an agreed schedule.

Training in Arizona and at your café

According to Boba CuCue’s IFPG profile, initial training includes four to five days at an Arizona training shop, followed by two to three days at the local site to prepare for a soft opening. Weekly video meetings provide continued guidance after launch.

Help preparing your location

The brand describes location research, online and on-site review, and 2D and 3D design assistance. Support extends to shop layout, décor and kitchen setup, with guidance on general lease terms. Recruiting assistance includes hiring resources, demonstrations of local recruitment and help directing applications to the franchisee.

Ongoing operations and marketing

IFPG describes guidance on weekly and monthly marketing, alongside brand advertising support. The owner or a trusted full-time shop leader manages the café during its first six months while developing a dependable team. Daily responsibilities include staff scheduling and training, drink and food quality, customer service, inventory, cleaning, maintenance and local promotion.

Give customers a reason to stay and return

A Boba CuCue franchise combines the convenience of quick-service drinks with the personality of a neighborhood café. A customer can come in for bubble tea and discover snacks, merchandise and games in the same visit. That combination gives a locally engaged owner several ways to make the shop memorable, from friendly service and menu discovery to community activities and social content.

A defined concept with room for local relationships

Owners start with an established brand identity, operating procedures, product standards and a training framework. Their contribution is personal: building a dependable team, maintaining a welcoming shop and connecting with customers in their trade area. The opportunity is particularly suited to someone who enjoys hands-on hospitality and wants to lead a consumer-facing retail business.

For buyers comparing franchise opportunities, Boba CuCue offers a clear concept to evaluate: a tea café where the drinks, surroundings and playful retail experience work together. Connect with FranchiseTop40 to explore whether the brand fits your market, ownership goals and available capital.

Our beverage franchise format comparison offers questions about premises or vehicles, menu preparation, staffing and the complete operating budget.