Pure Green Franchise

Pure Green’s operating history includes affiliated New York businesses dating to 2015, followed by additional New York locations and Florida affiliates. Pure Green Franchise Corp was formed as a New York corporation on August 18, 2019, and began offering the unit franchises described in its FDD on September 4, 2019. Its principal office is in Sunrise, Florida. The FDD identifies Ross Franklin as founder and CEO and credits him with developing the recipes, store layouts and operating systems.

The shop format focuses on handcrafted smoothies, acai and pitaya bowls and pre-bottled cold-pressed juice, with approved complementary food and beverage products. The disclosed premises are approximately 500–1,500 square feet in a standalone building, shopping center or food court. Franchisees select their location and obtain Pure Green’s approval; the franchisor supplies building specifications and product and supplier standards.

The June 11, 2026 FDD lists a $40,000 initial franchise fee and a separate $7,500 Additional Training and Marketing fee per location. That additional fee has performance-based program and refund conditions. Qualified buyers seeking multiple shops may enter a separate area development agreement, with a development schedule and an agreement for each shop. Area representative opportunities are offered under a different FDD and are distinct from owning a Pure Green shop.

The franchisee and designated manager must successfully complete initial training at least 14 days before opening. The initial program is tuition-free and currently takes place in Sunrise, Florida; the franchisor may use other locations or virtual delivery. Its curriculum table lists 16 classroom hours and 32 hours of on-the-job training across Pure Green University and Senior Leadership University. Topics include the operating system, customer service, operational and financial management, software, advertising, marketing and reporting.

Franchisees pay attendee wages, travel, lodging, meals and related expenses. Initial training for a new or replacement manager currently carries a $250 per-attendee fee. At opening, Pure Green provides five days of on-site assistance without an assistance fee; additional on-site support may be provided at the current rate of $250 per day plus travel expenses.

Pre-opening support includes building specifications, approved-supplier information, equipment and product standards, the operating manual, designated-manager approval and final written opening approval. Franchisees arrange their own site, permits, equipment installation and hiring. After opening, the franchisor provides updated standards, approved-product and supplier information, manual changes and replacement-manager training. Additional operating assistance and further staff training may be provided as the franchisor considers appropriate.

At a franchisee’s request, Pure Green provides marketing consultation, general advertising strategy, promotional planning and budgeting. Local advertising must meet approval requirements and receive at least 1% of gross revenues. Franchisees must attend national conventions, and additional training may be mandatory; attendance, travel and applicable training fees remain the franchisee’s responsibility.

Pure Green offers a focused food-service concept for a buyer interested in serving smoothies, fruit bowls and ready-to-drink juices through a local storefront. Its defined menu, approved product standards and 500–1,500-square-foot site specification give prospective owners concrete operating requirements to evaluate. The combination of initial classroom and practical instruction with opening assistance supports the transition from planning a shop to serving customers.

The model requires a franchisor-approved, trained, full-time on-site manager who devotes full time and energy to the business. Owners are not required to manage daily operations personally, although Pure Green strongly recommends involvement. This can suit an owner who wants to lead the shop directly or appoint a qualified manager while remaining responsible for the business. A separate area development route is available to qualified buyers prepared to commit to multiple openings.

Our beverage franchise format comparison offers questions about premises or vehicles, menu preparation, staffing and the complete operating budget.