Action Exteriors Franchise

Action Exteriors traces its roots to the 1980s, when Mike Smola started Smola Enterprises from his garage. The brand’s official history describes the influence of his father Don, a carpenter whose homebuilding experience shaped Mike’s approach to craftsmanship and customer service. In 2005, Smola Enterprises evolved into Action Roofing. Mike’s three children, family members and friends joined the business as it developed.

With support from ResiBrands, the company subsequently adopted the Action Exteriors name and expanded its positioning beyond roofing to include siding, windows and gutters. Its family story remains part of the brand identity, alongside stated values of integrity, diligence and generosity. The service proposition centers on managing exterior projects and maintaining communication with homeowners.

The franchise website sets out a goal of developing a network of 50 independent owner-operators. That is the brand’s stated expansion ambition, rather than a verified count of current franchise owners.

Brand history and direction are based on the official company history and franchise website, reviewed October 9, 2026.

Action Exteriors’ franchise website describes pre-launch training in sales, operations, insurance-related processes and vendor relationships. It also advertises help sourcing roofing, window and gutter subcontractors through supplier and vendor networks. The owner leads the sales team and coordinates specialist installation partners.

Ongoing advertised resources include sales coaching, marketing systems, recruiting frameworks, supplier relationships, CRM and reporting tools, pricing and profit-and-loss guidance, and education on products and operations. Franchisees can also connect with other owners through the ResiBrands network.

The public website does not specify course hours, training locations, attendance requirements, tuition or a fixed coaching schedule. Those details have not been added as promised benefits. This section describes the brand’s advertised support, rather than independently verified contractual obligations.

Source: Action Exteriors’ official franchise website, reviewed October 9, 2026.

Action Exteriors offers a clear local-business proposition: one brand for several major parts of a home’s exterior, with attention to the homeowner’s experience throughout the project. Roofing, siding, windows and gutters allow an owner to build relationships around a broader range of improvements, while coordinating the work through specialist trade partners.

The opportunity suits a commercially minded operator who enjoys customer conversations, developing a sales team and organizing projects. Its appeal combines a family-origin brand story, multiple exterior-service categories and access to advertised business resources through ResiBrands.

Explore the business in more detail in our Action Exteriors roofing and owner-role guide.