CLOZETIVITY Franchise

CLOZETIVITY developed its franchise system around a home-based approach to custom closets and storage. An official January 2025 interview with early franchisee Joseph Katz traces his introduction to the brand to 2021. Katz and business partner Ben Obstfeld built their Ocean County operation during the system’s early development.

That account describes the addition of customer-management technology, design software and marketing resources as the franchise grew. The current company website also identifies Chris Woods as a member of the founding team who helped develop operating processes, training programs and design standards.

The current franchise overview identifies CLOZETIVITY as part of Home Based Franchise Group. Its model connects customer consultations and custom designs with manufacturing, logistics and installation resources. Projects are organized around scheduled appointments and planned installations, giving the brand a defined place in the home-organization market.

CLOZETIVITY’s published training program covers the main steps in delivering a storage project. Owners learn to use design software to develop customer-specific layouts, practice sales and customer-engagement techniques, and receive hands-on installation instruction.

Training also addresses the customer relationship management system, including appointments, follow-up and project organization. These tools connect the design consultation with the administrative work involved in moving a customer’s project toward installation.

Continuing support includes coaching, marketing guidance and access to product and industry developments. The Clozetivity Hub supplies online tips, tutorials and resources for installation, sales and software refreshers. Together, these materials provide reference points as owners and their teams gain operating experience.

CLOZETIVITY offers a business where creative problem-solving and practical project management work together. A customer’s awkward closet or crowded pantry becomes a specific design challenge, and the completed installation gives the owner a tangible result to build a local reputation around.

The home-based setup can suit an owner who prefers scheduled consultations and installations to running a retail showroom. Success calls for attentive selling, organized follow-through and consistent workmanship. Contact FranchiseTop40 to explore whether this approach to custom home storage fits your strengths.

As you compare ownership options, our guide to the tradeoffs of franchise ownership provides broader decision-making context.