2nd Family Franchise

Investment Range
$112,325 - $198,500
Liquid Capital Required
$250,000
Net Worth Required
$450,000
Franchise Fee
$60,000
If you're looking for a rewarding business opportunity that combines strong financial potential with meaningful community impact, 2nd Family could be the perfect fit. As a franchisee, you'll provide high-quality, in-home senior care backed by a proven business model, a comprehensive training program, and cutting-edge technology like the proprietary 2nd Family App. With a low initial investment and strong revenue potential—demonstrated by locations exceeding $1 million in annual sales—you can build a thriving business while making a real difference in the lives of seniors and their families. The RN Care Coordinator Model ensures a managed-care approach, setting 2nd Family apart from traditional home care providers. Whether you have prior experience in healthcare or simply a passion for service, the 2nd Family support team will guide you every step of the way, helping you establish referral networks and grow a sustainable, community-focused business.
2nd Family Franchise

Intentionally Blank

About 2nd Family

The 2nd Family franchise was founded by cousins Joshua Markland and Chad Tracey after experiencing firsthand the challenges of finding quality care for their aging grandmother. Their vision was to create a senior home care franchise that ensured elderly individuals received the highest level of personal care while allowing them to remain in the comfort of their own home. They developed a proven business model focused on compassionate, in-home care services, including companionship, transportation, and RN Care Coordinator oversight. The “Grandma Guarantee” was introduced as a commitment to delivering the same level of care they would want for their own loved ones. Since its inception, 2nd Family has expanded across multiple states, with new franchise owners benefiting from an extensive training program, including corporate-based training, on-site training, and remote learning. The franchise support program helps franchisees build strong relationships with clients, families, and referral partners, ensuring that each location can thrive in the senior care industry.

As a home-based franchise, 2nd Family offers franchise opportunities that allow entrepreneurs to operate a rewarding senior care business while benefiting from ongoing support and structured franchise operations. The franchise disclosure document (FDD) provides detailed information on investment requirements, franchise fees, and the business model, helping potential franchise owners make an informed decision. Franchisees receive assistancewith licensing, caregiver hiring, and marketing strategies, enabling them to effectively manage daily operations and provide quality care. The company’s support services business model includes refining training programs, leveraging technology, and developing strategic referrals to grow each location successfully. Veterans can also benefit from a veteran discount on the franchise fee, making business ownership more accessible. With a focus on trust, independence, and empowering families, 2nd Family continues to expand—offering franchise opportunities in the U.S. and Canada and helping franchise owners build successful businesses that truly make a difference in the lives of seniors and their loved ones.

2nd Family Training and Support

2nd Family provides an extensive training program designed to set new franchise owners up for success in the senior home care franchise industry. With a proven business model, this family franchise, founded by cousins Joshua Markland and Chad Tracey, ensures quality care for elderly individuals while supporting entrepreneurs in building a thriving home-based franchise. The corporate-based training includes on-site training, remote learning, and an RN Care Coordinator model to help franchisees understand the complexities of the senior care business. New franchiseeswill learn about licensing requirements, care and support services, personal care, and companionship to help loved ones remain in their own home with independence and dignity. The franchise support program covers operations, transportation, and managing caregivers, ensuring that good care is delivered at the highest level. The franchisor also provides guidance on building strong relationships with families, creating a trusted referral network, and leveraging technology to grow the business.

Ongoing Support to Help Franchisees Thrive

Beyond initial corporate-based training, 2nd Family offers ongoing support to help franchise owners navigate the challenges of business ownership in the senior care industry. The franchise support program includes an assigned licensing consultant to assist with state requirements, ensuring compliance and seamless operations. The franchise disclosure document outlines all aspects of the business model, helping new franchise owners make informed decisions. Additionally, the 2nd Family franchise provides access to international franchises, marketing strategies, and support services to help franchisees expand their senior care business. The RN Care Coordinator plays a key role in upholding the Grandma Guarantee, a commitment to providing compassionate care that meets the highest expectations. Whether working directly with aging grandmother clients or developing relationships with family members, franchisees will receive important assistance every step of the way. With a veteran discount and franchise fee details clearly outlined, this senior home care franchise presents a strong business opportunity for those looking to fill the need for quality senior care in their states.

Why 2nd Family

The senior care industry is rapidly growing as more elderly individuals prefer to remain in the comfort of their own homes while receiving quality care. As a 2nd Family franchise owner, you’ll be part of a proven business model that allows you to make a meaningful impact while building a thriving business. Founders Chad Tracey and Joshua Markland started 2nd Family after struggling to find good care for their aging grandmother. Their experience led them to create a senior home care franchise that provides personal care, companionship, and transportation services to seniors while ensuring peace of mind for their families. What sets 2nd Family apart is its RN Care Coordinator Model, which assigns a registered nurse to oversee each client’s care—something most senior care businesses don’t offer. Whether you’re a new franchise owner or an experienced entrepreneur, 2nd Family offers a home-based franchise with low overhead costs, a franchise support program, and the potential for strong financial returns. Plus, veterans receive a franchise fee discount, making business ownership even more accessible.

Comprehensive Training and Support for Franchisees

At 2nd Family, you won’t navigate business ownership alone. The franchisor provides an extensive training program, which includes corporate-based training, on-site training, and remote learning to prepare you for all aspects of running a senior care business. The franchise disclosure document outlines all requirements, and a licensing consultant helps guide you through the setup process. As part of 2nd Family’s franchise support program, you’ll have access to cutting-edge technology, organized referral networks, and a structured approach to building strong relationships with clients and their families. The company’s “Grandma Guarantee” ensures that every senior receives the same level of care and support as the founders’ grandmother would have expected. Whether you want to start, grow, or refine a senior home care business, 2nd Family provides the ongoing support needed to succeed. With locations expanding across multiple states and Canada, now is the time to invest in a trusted, compassionate, and well-structured franchise opportunity that allows you to make a difference in people’s lives while securing your financial future.