Best Choice Roofing is a roofing company with a history of franchised operations. For someone researching a Best Choice Roofing franchise, the useful starting point is understanding the services, local operating demands and support terms. A recognizable brand does not by itself establish an easy startup, high margins or financial independence.
Company history and leadership
According to the company’s official history, Wayne Holloway founded Best Choice Roofing in 2009. The business describes its approach as combining local roofing teams with customer communication throughout a project.
Its current leadership page, reviewed October 15, 2026, names Jim Cohen as chief executive officer and board chairman. The company says Cohen previously owned franchise locations, moved into corporate leadership following their acquisition, and later became CEO. This updates earlier descriptions that identified founder Wayne Holloway as the current CEO.
What the roofing business does
The company website presents roof replacement, repairs and restoration services. Its customer process runs from inspection and discussion of options through design choices, scheduling and installation. Weather-damage work is also part of the advertised service offering.
For a prospective local operator, this makes customer communication, project coordination and field-team organization useful subjects to investigate. Ask how leads become inspections, how estimates are prepared, who schedules installation crews and who follows up when a customer reports a problem. These are operating questions, rather than assumptions that the company supplies every function centrally.
Training and ongoing support: establish the current scope
The Best Choice Roofing Franchising company profile describes assistance with branding, marketing and workflow processes. That broad description does not establish a current training timetable, weekly coaching commitment or the services included in franchise fees.
When discussing an opportunity, ask for a written breakdown of initial owner training, sales-team preparation, opening assistance and continuing support. Clarify who attends, where training takes place, which expenses the owner pays and whether replacement employees receive the same instruction. Ask separately about appointment-setting, customer-management software, reporting tools and access to a support manager.
Evaluate the work behind sales claims
Claims about high sales, easy selling or low overhead need more than promotional language. A buyer should examine the actual work and costs behind a completed roofing project, including materials, field labor, sales compensation, insurance, administration and customer follow-up. Do not treat a sales figure as take-home income.
For storm-related projects, discuss how documentation and customer communication are handled. Insurance-related work should not be described as a guaranteed additional revenue stream. Ask who performs each task, what training is provided and what responsibilities remain with the local business.
Confirm the opportunity before planning a purchase
As of this review, we have not verified a current applicable FDD or the terms on which new Best Choice Roofing franchises are being offered. The previously linked official franchise-opportunities page returned a missing-page response. That alone does not establish that franchise sales have ended, but an older listing is insufficient to confirm current availability.
Before treating this as an available opportunity, obtain confirmation from the company and review the current disclosure and proposed agreement. Resolve territory availability, the owner’s management role, staffing, required technology, fees and local licensing responsibilities. These questions replace the earlier article’s unsupported promises of effortless startup and financial independence.
To explore other ownership models while researching, browse the FranchiseTop40 franchise directory. This article preserves the brand’s background without presenting unverified franchise terms as current facts.