The Local Drive Franchise: Indoor Golf, Cocktails and the Hospitality Model

Jul 24, 2024 | 0 comments

The Local Drive combines indoor golf with a cocktail bar and a social setting. The concept gives a prospective owner two connected activities to investigate: managing golf-bay bookings and delivering a hospitality experience for players and other guests.

Indoor golf alongside the bar

The company’s official description identifies Trackman simulators as part of its indoor golf experience. It also emphasizes Colorado drinks and local makers, including furniture and artwork. That local-product focus is a feature of the brand’s presentation, rather than a claim that every future location must offer an identical menu.

For a buyer, the operating questions extend beyond the simulator technology. How are bookings scheduled? Who assists guests unfamiliar with the equipment? How does the team manage overlapping golf sessions, bar service and group arrivals?

The move into franchising

In its September 2024 franchise announcement, The Local Drive described a Colorado concept founded in 2022. The announcement highlighted golf bays, cocktails, community-focused design, flexible floor plans and online booking. It presented a venue intended for both golfers and guests who primarily want to socialize.

Expansion plans in an announcement are not a count of completed openings. Confirm the current offering, available territory and approved format directly through the franchise review process.

Evaluate the guest experience as an operating plan

The combination of an activity and a bar may appeal to someone interested in hospitality and events. Test that interest against specific responsibilities: staffing service periods, maintaining equipment, preparing for group bookings and responding when plans change.

  • Customer mix: Which local guests would book golf, visit the bar or organize an event?
  • Schedule: Which days and time periods might be busy, and how would staffing cover them?
  • Space: How would the proposed floor plan accommodate bays, seating, service and guest movement?
  • Technology: Who provides equipment maintenance, software support and backup arrangements?
  • Local partnerships: Which producers and organizations could be relevant, and what arrangements would need approval?

Confirm training and launch responsibilities

Obtain the current FDD and written training details before relying on a particular opening program. Ask about required participants, training subjects, location, timing and continuing assistance. Golf lessons offered to customers should not be confused with franchise-owner training.

For the proposed premises, investigate site approval, construction, insurance, alcohol licensing and other local operating requirements with the appropriate advisers and agencies. Request a written division of responsibility between the owner and franchisor.

Compare the opportunity with your local evidence

Prepare a site-specific budget and a realistic booking plan. Interview existing operators about their workload and the support they use. A distinctive guest experience can make a business interesting to investigate, but it does not establish local demand or profitability.

Continue with our Local Drive franchise profile and use the franchise startup guide to organize your questions and document review.