WOOPS! Franchise

WOOPS! Franchise, LLC was formed in New York in January 2015 and began offering franchises in May 2015. Affiliate-operated WOOPS! outlets date to 2012. FoodArt Bakery, an affiliated wholesale bakery and distribution business, supplies baked goods, packaging and other items to the system. The concept combines a visual confectionery presentation with gifting services for individuals, businesses and events.

The Mobile Business format can operate through a temporary kiosk, food truck, trailer or cart, with approved products such as macarons, confections and packaged items. The Boutique is an in-line retail outlet that also offers coffee and espresso-based beverages. The Bake Shop has a broader food and beverage offering, including cookies, baked goods and sandwiches. Event sales form part of the model, with format-specific conditions for mobile-cart operations.

The initial franchise fee is $40,000 for a Mobile/Trailer unit and $45,000 for a Boutique or Shop. Separate real-estate services fees apply, and the fixed-store formats have additional project-management and opening-training requirements. Qualified candidates can also enter a separate development agreement for at least three outlets. The franchise is built around both storefront activity and outside sales, rather than relying entirely on passing retail traffic.

Owners and the general manager complete initial training before opening. The curriculum includes product knowledge, outlet presentation, retail sales, non-retail sales, opening and closing routines, point-of-sale processes and full-shift practice. Training takes place at a designated outlet or other location chosen by the franchisor. The program and opening assistance vary with the Mobile, Boutique and Shop formats.

The initial franchise fee includes the initial program for up to two participants, while additional format-specific instruction and opening assistance can carry separate fees. Franchisees cover travel, accommodation, meals and employee wages. Further business-growth and operations training covers subjects such as sales strategies, retail and non-retail development, management, coffee and pastries.

Preopening support includes site-selection guidance, location approval, prototype plans and specifications, operating manuals and lists of required equipment and supplies. The franchisor provides opening assistance appropriate to the format, updates supplier and product requirements, and makes promotional resources available. Continuing assistance includes communication with franchisees, additional training and operational inspections. The e-commerce program allows participating compliant outlets to fulfill approved online orders for pickup, delivery or shipping.

WOOPS! gives an owner a product identity built around macarons, confectionery presentation and gifting. That creates occasions beyond a routine snack purchase, including corporate gifts, celebrations, fundraising and special events. Retail service and outside relationship-building are both part of the operating model.

The three formats offer different ways to organize the business. A mobile or kiosk arrangement emphasizes a compact and flexible presentation, a Boutique adds an in-line retail and coffee setting, and a Shop provides a broader bakery-style menu. Each format has its own equipment, staffing, training and location requirements, allowing candidates to evaluate a specific operating plan.

Personal daily supervision by the owner is recommended but is not mandatory. An approved general manager must work full time and complete the required training; the manager does not need equity. The business must also retain an outside sales professional within 120 days of opening and throughout the remaining franchise term. This structure can fit an owner who wants to combine a managed retail operation with active business development.

Read more in Woops! Franchise: Macarons, Gifting and Three Business Formats.