The Swing Bays Franchise

The Swing Bays Franchise, LLC was formed in Colorado in June 2024 and began offering franchises in August 2024. Its affiliated golf facility began operating in 2022. Founder and CEO Dustin Miller leads the business, which brings together golf instruction, indoor practice and a social membership environment.

The concept offers simulator-based golf, full-swing and short-game practice, golf-focused fitness and TPI training programs, club fitting, equipment repair, merchandise and events. A typical facility occupies approximately 4,000 to 6,000 square feet and has four to six simulator bays. The format includes beverage service and packaged snacks, with the owner responsible for the necessary premises and operating licenses.

Facility planning and management

The initial franchise fee is $40,000. Owners secure a franchisor-approved location, arrange the buildout and obtain approved equipment. Facility design, simulator installation, qualified staff and launch marketing are central parts of opening the business. An owner or principal must supervise operations and devote full-time attention to the facility; an entity owner may delegate daily operations to an approved general manager who completes the required training.

Explore the official Swing Bays franchise site and its investment information for additional brand resources.

Initial training combines 10 classroom hours and 30 hours of practical instruction. Topics include recruitment, scheduling, facility management, simulator operations, bar and snack service, local marketing, events and the member experience. Training normally takes place in Parker, Colorado, or another designated location, with portions potentially delivered remotely. Tuition is included for up to three participants; owners pay travel, lodging, meals and wages.

The owner and general manager, if applicable, must complete training successfully before opening. A manager who is not a PGA-certified golf professional or TPI-certified golf trainer must complete additional golf-instruction training, currently priced at $5,000. Before launch, the franchisor provides operating manuals, equipment and supplier specifications, site review and a rough layout blueprint. Owners handle site acquisition, construction and permits.

Continuing support includes consultation about facility management and operations, updated training materials and potential refresher programs. Additional on-site assistance carries fees and travel expenses. Owners also carry out approved local marketing and a grand opening plan, with a $25,000 opening-marketing commitment for the first facility in a market and $15,000 for subsequent facilities there.

The Swing Bays brings several golf activities into one indoor setting: lessons, simulator practice, fitness, club services and member events. This gives an owner a defined platform for serving golfers who want regular access to instruction and practice alongside a social club experience. Memberships and the variety of services create multiple ways to build ongoing customer relationships.

The opportunity may fit an owner with a strong interest in golf, local hospitality and managing a service team. Its training addresses both the golf facility and everyday operations, while design standards and supplier guidance help organize the opening process. Success in the role depends on active management, qualified instruction, well-maintained equipment and a member experience that gives local golfers reasons to return.

Explore the operating model in The Swing Bays Franchise: Indoor Golf, Training and Operations.