STORsquare Franchise

STORsquare’s operating history reaches back to 2016. The April 20, 2026 FDD identifies co-founder Chase Brown as president of STORsquare Group, LLC since September 2016 and co-founder Jacob Dean Thomsen as its chief operating officer since November 2016. Both became leaders of the franchisor in September 2022, with Brown as CEO and Thomsen as chief operating officer.

STORsquare Franchise Group, LLC was organized in Georgia on September 22, 2022 and began offering franchises in March 2023. Michael Paupeck became president in January 2023. The business is based in Marietta, Georgia. Its affiliated operations include Charlotte, Atlanta Northeast, Central Florida and Atlanta Northwest; affiliate facilities may host portions of franchisee training. STORsquare IP, LLC holds and licenses the system’s intellectual property.

The franchise provides portable storage containers for residential and commercial moving and storage needs. Operations require an approved, secure outdoor lot on flat, compacted ground with suitable drainage and a base that supports the equipment. Item 7 estimates a typical single-territory lot at one to one-and-a-half acres and an initial fleet of 24 containers. One lot may serve a primary territory and up to two additional contiguous territories.

The April 2026 FDD estimates $165,770–$433,900 to start in one territory, including a $54,900 initial franchise fee. The low estimate assumes third-party financing for containers and delivery equipment; the high estimate assumes outright purchases of those assets. Multi-territory rights are a separate investment decision. Further brand information is available on STORsquare’s official discovery page and franchise page.

The FDD’s initial training table lists 80 hours: 40 hours of virtual or classroom instruction and 40 hours of on-the-job training. Sessions take place in Marietta, Georgia, online or at another designated location. The program covers business setup, licensing and insurance, human resources, container delivery and fleet management, risk management, marketing and sales, quotations, operating software, scheduling, dispatch and account management. Jacob Dean Thomsen is identified as a principal trainer, with manuals, digital materials and workbooks supporting instruction.

Initial training includes up to two approved attendees without tuition. Owners pay transportation, lodging, meals, wages and other attendance expenses. Additional attendees and people repeating an incomplete course may incur training fees. At least one management employee must have completed the full program, and the owner or approved management must complete the required training before operating.

Before launch, the franchisor approves the site, provides access to operations manuals and developed equipment and signage specifications, assists with point-of-sale, website and email setup, and works with the owner on a pre-opening marketing plan. Owners obtain the site, negotiate the lease, secure permits, arrange equipment and staffing, and pay development costs. Opening assistance is provided as the franchisor determines appropriate; additional requested assistance is subject to agreement, availability and possible fees and expenses.

Continuing support includes maintaining brand standards, administering the brand fund and making its creative materials available, and managing a franchisee portal if applicable. Additional advice and visits are discretionary. Refresher training may be required on products, procedures, marketing, bookkeeping and operating systems, with attendance expenses borne by the owner. The brand website includes approved local landing-page information, while owners remain responsible for required technology maintenance, employee training and local marketing.

The FDD requires a $10,000 grand-opening marketing plan spanning the two months before and two months after opening. It also sets local and digital marketing spending at $4,500 per month; after the first year, the franchisor may lower that requirement at its discretion. These are owner-funded marketing obligations.

STORsquare offers an ownership model centered on tangible equipment, local logistics and customer service. A single operating base can support container delivery, pickup and storage for households and businesses, while the training program connects equipment handling with sales, dispatch and account management. The option to serve adjoining territories from one approved lot may appeal to a buyer who wants to develop a local service area around a shared operating base.

The best fit is an owner prepared to manage fleet availability, staff, customer commitments and local marketing. The business must operate under the direct, full-time supervision of a trained manager. An entity’s Principal Executive must hold at least a 10% interest, while a separately appointed manager need not own equity. Unless the franchisor approves management personnel to operate the business, the owner must actively participate and devote the time reasonably needed for efficient operations.

Continue your research with our STORsquare portable storage operations guide.