Splash and Dash Franchise

Splash and Dash was founded by Dan Barton, whose background included owning fitness-center franchises. His official biography credits his Yorkie, Mercedes, with inspiring his move into the pet business. A 2022 announcement from franchise-development partner REP’M Group dates Splash and Dash’s founding to 2009, while the membership concept reflects Barton’s earlier experience with gym memberships.

The business developed through a licensing model before introducing Splash and Dash Groomerie & Boutique franchise opportunities. A June 2014 company release announced that transition, distinguishing the earlier licensee network from the new franchise format. The boutique concept combined grooming services and retail products with the bath membership.

In August 2022, the company announced a partnership with REP’M Group to support national franchise development. That announcement represents a dated expansion initiative, rather than a current store-count claim. Today, the brand continues to present its monthly bathing service, grooming and boutique environment as the core of its customer offering.

Splash and Dash’s published support materials describe a starter course for new owners covering grooming standards, customer service, staff management and daily operations. Its franchise FAQ also describes Splash and Dash University training for owners and their teams, plus assistance with site selection and lease review. These resources connect opening preparations with the work of running the shop.

Marketing support includes a local website, social media assistance, online appointment booking, customer email campaigns and advertising templates. The company also describes instruction in finding, interviewing and hiring employees, along with resources to help staff understand the services and products they offer.

Ongoing resources include management software, regional workshops, conferences and quarterly financial-review meetings with business support personnel. Owners can exchange ideas with other franchisees and receive company updates through a franchise newsletter. The emphasis is on supporting both service delivery and everyday business management as the local team develops.

Splash and Dash may appeal to an owner who wants an active role in a neighborhood pet business. A monthly bath-and-brush membership gives the shop a way to build repeat customer relationships, while grooming appointments and retail purchases meet additional needs within the same location.

The model brings together pet care, team leadership and customer service. For a buyer who enjoys motivating employees and getting to know local pet owners, the boutique setting offers a personal service environment supported by brand-specific business resources. Its appeal depends on putting those resources to work through consistent care, responsive communication and effective daily management.

Use our pet-care franchise model comparison to compare service mix, facilities, staffing and owner workload across pet businesses.