Speed Queen Laundry Franchise

SPEED QUEEN Laundry Franchise, LLC was formed in April 2019 and began offering laundromat franchises in May 2019. Based in Ripon, Wisconsin, the franchisor is owned through SPEED QUEEN LAUNDRY LLC by Alliance Laundry Systems, LLC. An affiliated company operates Speed Queen stores, while another affiliate supplies approved laundry equipment. This links the franchise system with an established laundry-equipment organization and related store operations.

Speed Queen stores provide self-service access to commercial washing machines, high-capacity washer-extractors and matching dryers. The concept combines specified equipment, a branded store environment, integrated payment and point-of-sale technology, security systems and operating procedures. Stores serve urban and suburban markets, including strip centers and mixed-use developments. The franchisor considers both new locations and qualifying conversions of existing facilities.

The April 22, 2026 FDD distinguishes Traditional Stores from Small Footprint Stores, with the smaller format generally occupying approximately 1,500 to 2,500 square feet. The first Traditional Store carries a $49,500 initial franchise fee; the first Small Footprint Store has a $25,000 fee. Development costs depend on the format, site, equipment and construction requirements. The FDD’s store investment estimates exclude real estate and related costs and landlord allowances. Separate area development agreements cover commitments to at least three stores, with individual franchise agreements for each location.

Initial training has three components: self-directed computer learning, live classroom instruction and practical store experience. The schedule provides 45 hours of online or classroom training and 47 hours on the job. Topics include daily laundromat operations, payment systems and reporting, machine maintenance, business performance indicators, marketing, the franchisee portal and brand standards. Training takes place in Houston, Texas, or another designated location. Up to two initial participants are trained without an additional training charge, and required participants must complete the program before opening.

Pre-opening support includes written site criteria, review of proposed locations, access to the Franchise Guidebook, marketing materials, and standards for construction, equipment, furniture, fixtures and signage. The owner secures and develops the property. Speed Queen may require a designated designer and reviews final plans for conformity with its standards. More extensive site selection or construction project management assistance is discretionary and may involve separate fees and agreements.

During operation, Speed Queen provides periodic advice on management, promotions and customer service, evaluates store operations, and supplies required pricing information. Owners retain access to the Franchise Guidebook and may purchase locally usable marketing and public-relations materials developed by the brand. The required technology connects point-of-sale reporting with the system’s data platform. The franchisor may require supplemental or refresher training in the future; additional personnel training carries a fee. Local marketing remains part of the franchisee’s operating responsibilities.

Speed Queen brings together specialized laundry equipment, a store format and integrated operating technology. Its training addresses the practical needs of a laundromat owner: keeping equipment operating, using payment and reporting systems, understanding store performance and developing customer relationships. The choice between a Traditional Store and a smaller format gives qualified owners different development paths within the same brand system.

The opportunity can fit an owner who enjoys facility management, technology and overseeing a service business. Owners do not have to personally perform every daily operating role, but each store must have direct, full-time supervision by a trained owner, representative or general manager. When a general manager runs the store, the owner or representative must remain actively involved in oversight. That structure supports delegated daily management with continuing owner responsibility.

Explore the operating model in Speed Queen Laundry Franchise: Formats, Training & Buyer Checklist.