LaundroLab Franchise

LaundroLab grew out of 2ULaundry, a pickup-and-delivery laundry business launched in Charlotte, North Carolina, in 2016. The official company history explains that processing-capacity and quality challenges led the team to develop its own laundromat rather than depend entirely on outside operators.

A retail proof-of-concept store opened in 2018, serving walk-in customers alongside delivery orders. The team developed the LaundroLab franchise concept in 2020, welcomed its initial franchise owners in 2021 and opened its first franchise locations in Tampa, Charleston and Charlotte in 2022.

That history connects the brand’s retail laundry business with its delivery roots. Today, the LaundroLab model brings together customer-facing stores, operating technology and support for local owners. Its store-design approach emphasizes an attended, functional space with standardized payment, reporting and monitoring tools.

LaundroLab 101 combines online coursework with practical training at Charlotte-area facilities for owners and management teams. The published curriculum covers store operations, marketing, technology, finance and leadership. Hands-on activities include using equipment and processing a wash-dry-fold order through the software and service workflow.

Training is coordinated with store development, with on-site preparation during commissioning. Continuing resources include a knowledge hub, business coaching, operating playbooks and an owner communication platform. Real estate and construction specialists also support development, while the brand’s preferred partner network includes brokers, architects, engineers, contractors and equipment providers.

LaundroLab may fit an owner who enjoys managing an everyday service operation: keeping equipment and premises ready, organizing staff and helping customers complete a recurring household task. Its combination of self-service and staffed laundry services creates several ways to meet local demand.

The connection with 2ULaundry adds a delivery option in eligible markets, while shared technology and operating resources provide a framework for managing the business. For a buyer comparing ownership models, our guide to franchise tradeoffs offers useful context. Contact FranchiseTop40 to discuss how this opportunity fits your experience and goals.