Senior Care Authority Franchise

Senior Care Authority’s operating roots date to approximately May 2009. Its April 20, 2026 FDD identifies Frank M. Samson as founder and chief executive officer from that inception. The franchisor, Senior Care Authority, LLC, was formed in California on March 25, 2014 and began offering franchises in 2014, bringing the placement and consulting model to independent owners.

The company was based in Petaluma, California through June 2025 before moving to Incline Village, Nevada. It converted from a California to a Nevada limited liability company on April 9, 2025, and Senior Care Authority Holdings, LLC became its parent effective July 1, 2025. Mark Molnar became president and chief operating officer in January 2025; Item 2 also records his experience owning and operating Senior Care Authority placement agencies in Cleveland since November 2018.

The business helps seniors and families identify suitable living arrangements and care resources. Eldercare consulting includes guidance in selecting in-home care providers and caregivers. The offering also includes an older-driver self-assessment program and Employee Assistance Solutions for Eldercare (EASE), which educates company employees about eldercare. A franchise generally operates from a home office, with a small commercial office also an option. Buyers may acquire one or multiple Marketing Areas, with additional areas opened according to an agreed development schedule.

Initial training is self-paced and typically takes six to eight weeks, depending on progress. The franchisee and Designated Manager must complete it satisfactorily before operating. The program includes Certified Senior Advisor study, typically taking three to four weeks, and an eight-hour Certified Dementia Practitioner class. The FDD’s schedule lists 111 hours of classroom-style instruction and 23 hours of on-the-job training, covering certification, operations, technology and CRM, field marketing, marketing, older-driver consulting and eldercare consulting.

Classroom-style work uses video lectures and web presentations, with one-to-one coaching by corporate personnel and experienced franchisees. Practical coaching may take place in the territory or at the business, by phone or through live webinars. Initial program costs are included in the Onboarding Fee. New franchisees also receive a peer mentor for their first 90 days after opening at no additional charge. Owners remain responsible for hiring, training and supervising their employees and contractors.

Before opening, Senior Care Authority supplies approved-supplier information and specifications, access to its operations manual, and required training. Owners arrange their equipment, supplies and any necessary local licenses. A storefront is not required, and the franchisor does not select or approve the office location. The estimated opening period is 30–90 days after signing, with operations required to begin within 90 days.

Launch support includes meetings to develop a Market Event introducing the business to the local senior-provider community during the first year. The event budget is set for the market, up to $5,000. The separate FastTrack to Market program requires at least $10,000 in first-year local marketing, implemented with the marketing team. Advertising materials require approval.

After opening, a representative is reasonably available by phone or electronically during normal business hours, with operating standards and guidance supplied through meetings and written or electronic resources. The Marketing and Technology Support Fee covers a CRM license, up to two email addresses, Google Drive file support, website access, staff technology support and system-wide search optimization. Additional training or consultation can carry tuition, currently $500 per person per day, plus applicable travel expenses. Webinars and conferences are discretionary; conferences may be made mandatory and carry attendance fees. Required refresher training is at the franchisee’s expense, limited to one program and three days per calendar year.

Senior Care Authority may appeal to buyers who want a business centered on local relationships and practical guidance for families. Its home-office model, combination of placement and consulting services, and structured certification and peer mentoring provide a defined framework for building a community-facing practice. The role suits owners who enjoy developing professional referral relationships, listening carefully and helping families compare care resources.

The placement agency must be under direct, day-to-day, full-time supervision by the owner or a Designated Manager. Entity-owned franchises must appoint an approved Designated Manager, who does not need an equity interest; both the franchisee and manager must complete training. Buyers should be prepared to lead service delivery, build local relationships and oversee staff as the business develops.

Read more about the operating responsibilities in Senior Care Authority Franchise: Placement, Training and Owner Responsibilities.