Kidokinetics Franchise

Terri Braun founded Kidokinetics after developing an interest in making movement and sports welcoming to children. Originally from South Africa, Braun is a mother of three and a third-degree black belt in Shotokan karate. In her Southeast Florida founder biography, she dates the establishment of that business to 2000 and describes her goal as creating a fun, noncompetitive setting for children to move and play.

The company expanded the concept through franchising, bringing its programs to additional communities. In a September 2021 company announcement, Kidokinetics reported minority investments from College HUNKS Hauling Junk co-founders Omar Soliman and Nick Friedman and the opening of a new headquarters facility in Florida. The announcement also recorded that franchise executive Dave Pazgan had joined the company in 2020.

Today’s program carries the original focus into a class format that includes stretching, a warm-up, sports-skill activities and a cool-down. Coaches bring the equipment to participating locations, allowing the program to operate in settings where children already gather.

Kidokinetics’ official franchise FAQ describes a general seven-day training program, including five days at headquarters and continued remote instruction. Franchisees must complete the program before opening. The company also describes help establishing the local business and coaching on hiring and developing a team.

Customer-development assistance includes identifying schools and daycare facilities for demonstrations, plus guidance on social-media marketing for camps and private events. The franchise website describes training resources for both owners and coaching staff.

Continuing marketing resources include brand materials, brochures, print and digital advertising, signage and an opening press release. Its published local-campaign package includes a website with localized search optimization, social-media marketing and listings management. Together, these resources support the work of introducing the program to community partners and communicating local class opportunities. Owners still need to organize their staff, schedules and relationships to deliver the service consistently.

Kidokinetics may suit an owner who enjoys working with children and connecting with local organizations. Its mobile format allows the business to bring sports activities to partner locations, while the owner focuses on building the coaching team and coordinating delivery.

The attraction is a combination of a defined program, owner and coach training, and marketing resources for local outreach. A prospective operator can evaluate the opportunity around the work involved: identifying suitable partners, managing people, communicating with families and keeping classes organized. For a buyer seeking a children’s service business, the brand’s emphasis on participation and an enjoyable introduction to sports provides a clear purpose for that work.

Read our guide to Kidokinetics: Sports Enrichment Programs and Franchise Ownership.