Heroes Lawn Care Franchise

The Heroes Lawn Care franchise began its journey in Omaha, NE, founded by U.S. Marine veteran Taylor Olberdingand his business partner with the mission of bringing professionalism, dependability, and eco-friendly practices to the lawn care industry. Originally launched to serve residential and commercial properties, Heroes Lawn quickly evolved into a full-service lawn care franchise, offering everything from lawn fertilization, aeration, and irrigation repair to pet waste removal services and mosquito control. Backed by the powerhouse support of HorsePower Brands, the company started offering franchise opportunities nationwide, attracting ambitious entrepreneurs looking for a way to build a values-driven franchised business. With a focus on utilizing environmentally responsible products and delivering exceptional service, Heroes Lawn Care now operates in states across the U.S., including Florida, Texas, Arizona, Colorado, South Carolina, New Mexico, New Hampshire, and beyond.

Designed for scale, the Heroes Lawn Care franchise offers a seamless onboarding process, a dedicated onboarding team, and a robust digital training platform known as Hero University—complete with a virtual training tool and in-person training. Each Heroes Lawn Care franchisee receives comprehensive employee training, ongoing support, and a team of marketing professionals to reduce marketing and advertising expense while boosting weekly gross revenues. The initial fee (or franchise fee) is competitively priced, with total franchise costs and total investmentdesigned to include everything from inventory, vehicles, and equipment to living expenses and subscriptions. Heroes Lawn Care supports its franchisees with back-end tools such as payroll, CRM, and operational dashboards, ensuring smooth operations and high gross revenues. Whether serving residential neighborhoods or large commercial properties, this care franchise empowers owners to run a purpose-driven business with strong community roots and lasting success. For full financial transparency, prospective franchisees can consult the franchise disclosure documentbefore committing to franchise ownership.

Heroes Lawn Care franchise provides comprehensive, multi-phase training and support designed to set every new franchisee up for long-term success in the booming lawn care industry. From day one, each Heroes Lawn Care franchisee is guided by a dedicated onboarding team that assists with everything from equipment procurement and employee training to understanding franchise costs, marketing setup, and operational best practices. The onboarding process begins with Hero University, an intensive training program that blends a robust digital training platform with in person training at the company’s Omaha, NE headquarters. Franchisees are introduced to core services like lawn fertilization, irrigation repair, mosquito control, and pet waste removal services, all while learning how to operate a franchised business that serves both residential and commercial properties. Additionally, new owners benefit from a virtual training tool that provides continuous education on eco-friendly practices and utilizing environmentally responsible products—an increasingly important value proposition for today’s environmentally conscious clients.

The Heroes Lawn Care franchise support system doesn’t stop after the grand opening. Franchisees receive ongoing support from a seasoned support team that includes access to HorsePower Brands’ back-office resources like payroll, customer service, and marketing professionals. Heroes Lawn Care offers national marketing tools and local strategies to help franchisees manage their marketing and advertising expense effectively while building visibility and trust in their territories. Each franchisee receives guidance on analyzing weekly gross revenues, tracking gross revenues over time, and optimizing operations for profitability. From maintaining lawns and managing pet waste removal to offering specialized services like Fertilizer Force, Heroes Lawn Care ensures franchisees are fully prepared to serve their community with professionalism and care. Whether you’re evaluating franchise opportunities in Texas, Ohio, Florida, or new markets like South Carolina, New Mexico, or West Virginia, this is a care franchise backed by proven systems, a clear mission, and an unwavering commitment to supporting its franchisees.

If you’re looking to buy a lawn care franchise with proven systems, strong brand backing, and a mission-driven culture, the Heroes Lawn Care franchise is a smart investment. Founded in Omaha, NE by U.S. Marine veteran Mike Marlow and turf expert Taylor Olberding, Heroes Lawn Care is a part of the HorsePower Brands family and offers essential services like lawn fertilization, aeration, irrigation repair, mosquito control, and pet waste removal services for residential and commercial properties. With a robust digital training platform, in-person sessions at Hero University, and a dedicated onboarding team, new Heroes Lawn Care franchisees receive intensive training and unmatched ongoing support. The initial fee and total investment are designed to make franchise ownership accessible, with franchise costs covering tools, equipment, and marketing so you’re ready for your grand opening. You’ll also benefit from access to a virtual training tool, employee training, and expert help from a professional support team.

The lawn care industry is booming—and it’s easy to see why. Americans spend billions each year to maintain their outdoor spaces, and Heroes Lawn Care is uniquely positioned to serve this growing market with eco friendly practices, environmentally responsible products, and services that generate weekly gross revenues across all seasons. Whether you’re operating in Texas, Florida, Ohio, South Carolina, or even Rhode Island, this franchised business model gives you a protected territory and the chance to build a recession-resistant business. With low marketing and advertising expenses thanks to the brand’s centralized tools, lawn care franchisees can focus on providing exceptional service while keeping costs in check. From pet waste removal to irrigation system installations, Heroes Lawn Care offers franchise opportunities that align with your values, support your growth, and position you for long-term success. Be sure to request the franchise disclosure document to understand the royalty fee, franchise fee, minimum net worth, and liquid capital required to get started.