Goosehead Insurance Franchise

Goosehead Insurance Agency, LLC was formed in Texas on May 16, 2008, reorganized in Delaware on November 7, 2012, and began offering franchises on November 22, 2011. The earlier operating history belongs to its TWG affiliate, which began operating an independent insurance agency in 2003. These dates distinguish the operating business from the franchise company.

The franchisor is based in Westlake, Texas. Its parent structure includes Goosehead Financial, LLC and Goosehead Insurance Holdings, LLC, with Goosehead Insurance, Inc., listed as GSHD on Nasdaq, as the ultimate parent. The franchise agreement is with Goosehead Insurance Agency, LLC.

Agencies offer personal property and casualty products, including home, auto, boat, recreational vehicle and umbrella coverage. Life and commercial products require the relevant licenses, approval and carrier availability. The business combines local sales and customer relationships with centralized policy service, accounting, commission reporting and technology. The franchise does not provide an exclusive territory; additional branches require approval and their own operating conditions.

The March 16, 2026 FDD requires initial training for Agency Principals, Managers and Producers. Participants enroll within six months of signing, complete required preopening training and obtain written approval before opening. The disclosed program includes one to two weeks of prework followed by two weeks of onsite instruction in Westlake, Texas, or another selected location. The table lists 80 classroom hours and 80 on-the-job hours, including Sales College. The narrative reserves discretion over delivery in an on-the-job setting; these table hours should not be treated as 160 hours completed before opening. Subjects include sales, insurance products, agency operations and use of the system.

Sales College combines online work, group workshops and in-person marketing visits. Item 11 describes completion within 24 weeks after opening. The agreement also refers to Sales College within the opening deadline; buyers should clarify how the two requirements apply. Producers must complete training before selling or accessing the systems. Replacement management enrolls within 30 days and completes training within 120 days.

Initial instruction and materials are covered for specified attendees, while travel, lodging, meals, wages and other attendance expenses remain the franchisee’s responsibility. The agreement describes coverage for the owner and one additional employee, while Item 11 uses owner, Agency Principal and Manager language. Additional or replacement training may cost up to $400 a day plus expenses. The reviewed fee note does not state a separate price for web-based training exceptions.

Additional instruction may be required, generally lasting one day to two weeks, and can address operating processes, technology, sales, financial records and performance. Meetings and conventions may also be required, with reasonable attendance fees and travel and wage expenses paid by the franchisee. The reviewed provisions do not give a fixed annual schedule or conference duration.

The MBA and APEX pathways have separate eligibility, training and amendment terms. They do not replace the standard program for every buyer. APEX is an optional internal-training pathway for qualifying agencies; Item 11 and its amendment describe virtual and self-paced components, while Item 7 refers to a generally onsite second week. Obtain the applicable pathway and schedule in writing before relying on either description. Financing and fee-deferral terms require their own review and are not a promise of funding.

Before opening, franchisees secure an approved location, arrange licenses and employees, complete training and meet opening requirements. The franchisor provides its manual and may evaluate the proposed site and provide opening supervision. The owner remains responsible for licensing, employment and compliance. Owner participation is recommended; an approved trained and licensed manager can operate the agency, with full-time management required. An individual owner must serve as Agency Principal with at least 5% of voting and ownership interests; the agreement allows a smaller interest only with prior written approval. Manager employment does not remove that principal’s supervisory obligations.

Ongoing assistance includes periodic operating and marketing advice, possible representative visits, technology and commission reporting. The licensed service center operates at least 8 a.m. to 5 p.m. Central Time on weekdays, excluding holidays. Monthly commission reports depend on timely carrier information and accurate records. Required technology carries fees. The FDD says a marketing contribution is not currently required but reserves a contribution of up to 2%; it does not describe a currently operating brand or regional fund.

Source: Goosehead Insurance FDD issued March 16, 2026, Items 1, 6, 7, 11, 12 and 15 and Franchise Agreement Section 6.

Goosehead combines a local agency sales role with approved carrier relationships, structured training and centralized service support. An owner can develop new customer relationships and serve renewal business while managing a licensed team and following the operating system. Buyers who enjoy consultative sales and team leadership can assess this model alongside its management requirements, commission-based fees and local competition.

Learn more in our guide to Goosehead Insurance agency ownership.