D1 Training Franchise

D1 Sports Franchise, LLC was formed in Tennessee in December 2014 and began offering D1 Training franchises in May 2015. The franchisor is based in Franklin, Tennessee. Its current facility model developed from larger training locations into a footprint generally ranging from 3,700 to 5,000 square feet, with a prototype of approximately 4,307 square feet.

The D1 business centers on athletic-based group training, coaching and personal training for scholastic and adult customers. Franchisees operate from an approved site using the system’s layouts, equipment specifications, service standards and authorized products. The facility, coaching staff and scheduled training experience work together to deliver the concept.

The estimated initial investment for one D1 Training facility is $401,776 to $837,381, including a $62,500 initial franchise fee and a $29,500 opening support fee. The budget also includes leasehold improvements, strength and cardio equipment, initial marketing, technology, preopening payroll and three months of additional funds. The leasehold-improvement estimate is net of landlord tenant-improvement allowances. A separate development program covers commitments to open multiple facilities; its development fees and schedule are distinct from the single-facility investment.

D1’s initial training program lasts approximately one week in Nashville or another designated location and includes preparation for the owner or designated representative, general manager and head coach. All three roles must complete training satisfactorily before opening, with completion required at least one month in advance. The program includes presale preparation, sales, market-entry planning, operations and leadership, role-specific instruction and head-coach training.

The disclosed curriculum provides approximately 44 hours of classroom or online instruction and 16.5 hours of on-the-job training. Initial training for up to three participants is included without an additional tuition charge, while the franchisee pays travel, lodging, compensation and living expenses. Replacement managers and head coaches attend the next available training as required, and additional training can carry separate charges.

Before opening, D1 consults on proposed sites, reviews the lease, supplies equipment and operating specifications and reviews presales marketing. Grand-opening assistance is part of the disclosed support. After launch, resources include template class workout programming, approved vendor lists, general operating guidance, refresher training and the online Playbook. That platform contains written modules, instructional videos, checklists, templates and operating procedures that the owner and team use to stay current with system standards.

D1 offers a clear operating focus for owners interested in athletics and team leadership. Its combination of scholastic training, adult group sessions and personal coaching gives a facility several approved service formats around the same training environment. The work involves building relationships with members, leading staff and delivering a consistent coached experience.

The franchise also separates ownership leadership from specialist delivery roles. An owner does not have to be the general manager or head coach, provided an approved full-time general manager handles daily operations and the owner actively oversees the business. This structure can appeal to an owner who brings management and community-building experience and wants to recruit a dedicated coaching team.

D1’s shared programming and digital operations resources give that team a common framework. The opening curriculum covers both the customer-facing training service and the sales, marketing and leadership work required to run the facility. For a franchisee who enjoys developing people and organizing a local sports business, the concept combines hands-on community engagement with established systems for facility operations and coaching delivery.

To compare premises, staffing and the complete operating budget, read our guide to fitness franchise formats, budgets and ownership questions.