Blue Moon Estate Sales Franchise

Blue Moon Franchise Systems, LLC was organized in North Carolina on April 26, 2013 under its former name, Blue Moon Estate Sales USA, LLC. It has offered franchises since 2013. The franchisor is based in Troy, Michigan and is owned by Best Life Brands, LLC, with indirect ownership through entities associated with The Riverside Company.

Blue Moon franchisees provide services for selling personal property such as furniture, tools, jewelry and décor. The offering also includes move management and consignment sales, with approved ancillary services that may include cleaning, online sales and auctions, staging and commercial sales. The customer base includes people who are downsizing, relocating or handling property after a death.

The model uses a home office or a small leased office, with much of the work taking place in the field. Franchisees use Blue Moon’s procedures, digital platform, operating standards and marketing resources to organize sales and manage the business. Item 11 describes a typical opening period within 120 days after signing, with the first two phases of training completed before operations begin.

The standard single-unit investment estimate of $89,515–$113,325 includes the $57,000 franchise fee, $2,500 initial training fee, $2,500 marketing kit, technology and sale equipment, marketing, vehicle-related costs and three months of additional funds. The FDD also describes a separate reduced-initial-fee offering with a higher ongoing royalty, available at the franchisor’s discretion. The standard offering’s investment and fee figures are used on this profile.

Blue Moon organizes training into three phases and describes the overall program as approximately eight to ten weeks. Phase One covers business setup, community research and introductory learning through remote classes and eLearning. Its curriculum includes the digital platform, outfitting the business, competitive analysis, community networking and pricing.

Phase Two develops the skills used in estate sale operations. Subjects include client interviews, selecting jobs, contracts, photography, staging a sale, pricing, identifying specialty items, event management, move management, clear-outs, team building and point-of-sale systems. This phase takes place at a designated training location or remotely. Phase Three follows opening and provides support with financial management, face-to-face marketing, staffing and digital marketing.

The initial training program accommodates up to two people, and owners must complete all three phases. The $2,500 initial training fee is included in the standard investment estimate. Attendees pay travel and lodging expenses when attending in person. Blue Moon also supplies access to its operating manual, which covers the estate sale process, pricing, hiring, bookkeeping, marketing and other operating procedures.

After opening, the franchisor provides guidance on marketing and operations by telephone during business hours or through field visits. It develops marketing procedures and lead sources as needed, provides advertising materials and may offer additional required or optional training. Franchisees set item prices, with pricing guidance available from the franchisor on request.

Blue Moon can appeal to an owner who enjoys organizing projects, working with people and learning about a wide variety of personal belongings. The service has a clear purpose: helping clients carry out the sale of property during a move, a downsizing decision or an estate transition. Training in client interviews, staging, pricing and sale management connects that purpose to everyday operating tasks.

The home-based format lets owners manage the business without a dedicated retail storefront. The combination of an operating manual, digital tools, marketing materials and staged training gives the owner a framework for building a local estate sale team and developing community relationships.

Blue Moon requires personal, full-time supervision of at least 35 hours per week. The owner takes one of two dedicated roles, marketer or field manager, and may not personally fill both. This structure suits an entrepreneur who wants an active leadership role, with a clear division between developing business and coordinating sales in the field.

Explore the operating model in Blue Moon Estate Sales Franchise: Owner Role, Training and Revenue.