Beem Light Sauna Franchise

The current franchisor, Beem Franchisor LLC, was formed in Delaware on December 30, 2024 and became the franchisor of Beem Light Sauna studios on January 31, 2025. It acquired substantially all of the studio business assets, trademarks and operating system from Get Lit Concepts, LLC. That predecessor was formed in April 2021 and franchised studios from March 2022 through January 30, 2025; its affiliates operated studios beginning in February 2022. This history distinguishes the earlier Beem business from the current franchisor and ownership structure.

Beem Franchisor is a wholly owned subsidiary of Sequel Brands, LLC and is based in Newport Beach, California. The 2026 disclosure identifies Ryan Junk as chief executive officer since January 2025. The business now operates within a group that also includes other fitness and wellness franchise systems, while the Beem franchise itself focuses on consumer-grade light and sauna services in private studio spaces.

The studio system includes designated infrared and red light equipment, furnishings and signage, online booking and reservation procedures, customer-service standards, approved sessions and retail merchandise. The single-studio investment disclosed in the May 15, 2026 FDD, amended September 1, 2026, is $436,196–$761,154, including a $65,000 franchise fee. That estimate assumes leased premises and financing the initial furniture, fixtures and equipment package; buying that package outright or purchasing real estate changes the capital needed. A separate development agreement is available for qualified buyers who commit to multiple studios on a required schedule.

Beem requires the operating principal and designated manager to complete initial training, generally at least 90 days before opening or the contractual opening deadline. The current program combines three days of in-person instruction, two days of virtual training and two days at the franchisee’s studio. Item 11 lists 45 classroom hours and 10 practical hours covering business ownership, operations, sales, marketing, science and technology, and customer relationship management. Beem determines the final schedule and training locations. Instruction, facilities and materials for the initial required trainees are included when they attend the same session; the franchisee pays travel, living expenses and wages. Replacement or repeat trainees can incur additional training fees.

Before opening, a designated construction and real estate services vendor assists with site selection, lease negotiation support, design coordination and construction management. Beem reviews proposed sites and plans, provides prototype layouts, approves contractors and gives electronic access to its operating manuals. The owner remains responsible for selecting and securing the location, adapting plans through qualified professionals and meeting opening requirements. The opening process also includes a presale kit, initial retail inventory, guidance on session schedules and local networking, and a required opening marketing plan. The FDD requires at least $20,000 in opening/presale advertising over the specified period and sets membership-presale conditions for opening approval.

After launch, Beem reviews brand advertising, administers its brand fund and provides additional operational consultation on reasonable request, subject to staff availability. In-person consultation away from its offices can involve fees and expenses. Its system website supports studio information, session purchases and reservations, while the required technology system handles customer records, attendance, inventory and sales reporting. Owners fund technology fees, equipment upkeep and required upgrades. Local marketing requires at least $2,500 per month, separate from the brand fund contribution; brand-level advertising is not a commitment to spend in an individual studio’s market.

Beem may require up to five days of refresher or advanced training each year. Required additional programs generally have no tuition charge, while optional, remedial and replacement-personnel training can carry fees; travel and related expenses remain the owner’s responsibility. The trained operating team must also train other employees to Beem’s standards, making staff development an ongoing local management responsibility.

Beem Light Sauna offers a defined way to enter the wellness studio business: a private-session setting, a membership model, specified equipment and a coordinated booking and retail system. Those elements give an owner a concrete customer experience to build around, with local outreach, membership service and consistent studio operations at the center of the business. The compact prototype and development process also give prospective franchisees specific site and equipment requirements to evaluate before committing to a location.

This opportunity suits an owner who wants to lead a service team and build community relationships around a focused wellness concept. The operating principal must hold at least a 10% ownership interest, and an approved designated manager oversees daily operations; the same qualified person may fill both roles. Whenever the studio is open, it must be supervised on the premises by a required trainee. Territorial protection is limited and subject to the agreement’s reserved rights. For a buyer prepared for that active operating structure, Beem provides a recognizable service format and the tools to develop a locally managed membership business.

Continue with our Beem Light Sauna studio and ownership guide for a closer look at the business.