101 Mobility Franchise
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About 101 Mobility
101 Mobility’s operating roots date to January 2008, when affiliate 101Mobility, LLC was formed in North Carolina and began operating a mobility and accessibility business. The franchisor, 101 Mobility Franchise Systems, LLC, was established in January 2010 and began offering franchises in March of that year. Both businesses are based in Wilmington, North Carolina. The operating affiliate owns the system’s intellectual property and MOBILINK software and provides franchise sales, marketing and operational support.
The franchise has developed around a combination of equipment knowledge and local service. Its locations sell, rent, install and service approved mobility products, with refurbished equipment also permitted. Customers include people seeking easier movement around their homes and businesses addressing accessibility needs. The system also works through referral relationships with rehabilitation centers, senior care businesses and other organizations. The 2026 disclosure describes Veterans Affairs hospitals as an important sales channel for many franchisees, while emphasizing that owners must actively develop their own local business.
New franchises and conversions of existing businesses are both offered. A typical operation uses a 2,000–2,500-square-foot office and warehouse in a mixed-use industrial area, including dedicated storage space, plus a specially outfitted installation vehicle. This is a local equipment and service operation whose work continues through installation and after-sale support.
101 Mobility Training and Support
Preparation begins with an onboarding call within seven days of signing, followed by onboarding activities and eLearning. Owners and the designated Operating Principal must satisfactorily complete initial training within 120 days of signing. Required online work covers product installation, OSHA 10, financial management, QuickBooks Online and marketing. On-site training at the Wilmington headquarters lasts approximately nine days and covers product knowledge and installation techniques before moving into sales, operations, marketing and management. Training schedules and hours may change with participants’ backgrounds and progress.
The franchisor provides instructors, facilities and materials without a separate charge when the initial trainees attend the same session. Owners pay travel, lodging, meals, wages and other attendance expenses, along with required third-party course costs. Repeat courses and later replacement personnel may carry additional fees. Before launch, support includes territory designation, advice on initial equipment orders and approved suppliers, digital operations manuals, access to MOBILINK and a template for the initial advertising plan. Proposed office and warehouse sites and advertising changes require approval.
After opening, a site visit provides up to two days of additional training and assistance at the franchisor’s expense, potentially covering sales calls, operations, reporting and sales strategy. Ongoing technical, managerial and administrative guidance is provided periodically by telephone, email and other communications. MOBILINK supports leads, sales records, inventory and customer service; owners also use QuickBooks and maintain their own required hardware and software. Additional training may be mandatory or optional, the annual conference is mandatory, and extra tuition or travel expenses can apply. Separately requested or required in-person consulting currently costs $300 per trainer per day plus the trainer’s travel expenses.
Launch advertising runs from two weeks before opening through the first four months, with a designated $4,000–$6,000 expenditure. The ongoing marketing fee is currently 2% of gross sales and may increase to 4%; local advertising requirements can add up to 2% per month. Marketing programs do not guarantee spending or leads in an individual territory.
Why 101 Mobility
101 Mobility suits an owner who enjoys consultative selling, team leadership and work that addresses a customer’s immediate practical needs. Its appeal is the ability to support several stages of an accessibility project: understanding the space, recommending approved equipment, arranging installation and providing service afterward. Sales and rentals offer different ways to serve customers, while residential, commercial and referral relationships broaden the types of projects an owner can pursue.
The opportunity is designed for active leadership. An individual owner must serve as Operating Principal, complete training, devote full-time best efforts and directly supervise the operation from its premises. Building local referral relationships, managing installation quality and meeting applicable licensing requirements are central responsibilities. A buyer who values hands-on management and a service relationship that extends beyond the equipment purchase has a clear reason to explore the 101 Mobility model.
For questions about product purchasing, inventory, premises, staffing and service responsibilities, read our retail franchise buyer checklist and adapt the comparison to this offering.
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