Mobility City Franchise

Mobility City Holdings, Inc. was established in Florida on March 9, 2017 and began offering franchises in October 2017. The franchisor is headquartered in Boca Raton. Its affiliate, Home Care America of South Florida, was established in March 1999 and operates under the Mobility City of Boca Raton and EZ Mobility Rentals names. That affiliate provides training and support to franchisees.

Diane Baratta has served as the franchisor’s Director and President, and Vincent Baratta as Chief Operating Officer, since its founding in March 2017. Both also held operating roles with the affiliate-owned Mobility City business from 2015. The system combines repair, sales, rentals, white glove delivery and sanitization through uniformed mobile technicians and approved retail showrooms, rather than operating solely as an equipment-cleaning business.

The March 12, 2026 FDD estimates an initial investment of $240,350–$539,800. Its standard initial franchise fee is $47,500 for a territory with approximately 600,000 people; larger agreed territories increase the fee by $5,000 for each additional 100,000 people or fraction, up to $167,500 for approximately three million people. The investment estimate includes a $25,000–$40,000 six-month market launch program and $40,000–$60,000 in additional funds for six months. Required showroom and vehicle commitments depend on the agreed territory.

The FDD describes a well-developed, competitive market that includes equipment manufacturers, healthcare facilities, local service businesses and online sellers. Franchisees are responsible for applicable licensing, required accreditation and technician certifications. These responsibilities are part of operating a mobility-equipment business, alongside customer service, inventory and field-service management.

Initial training takes place in Boca Raton, Florida and covers the owner or Managing Owner, one designated manager and one other person without an initial training fee. Franchisees pay travel, accommodation, wages and other attendance expenses. Additional attendees and replacement managers incur training fees. The franchisor may vary the program’s length and content according to participants’ experience.

The FDD’s four-day curriculum combines classroom instruction with practical product and technical work. Subjects include showroom and truck setup, operating manuals and brand standards, accreditation, wheelchairs and walking aids, hospital beds, lift chairs, bath safety, battery and charger diagnostics, scooters and power chairs, assembly and test drives. Business topics include customer-management software, accounting and reporting, pricing, cash management, rental fleets, telephone skills, grand-opening advertising and national accounts.

Before opening, the franchisor supplies access to operating manuals, approved supplier and equipment lists, site-selection guidelines and a listing on its website. Franchisees find and secure their showroom premises, subject to approval, and remain responsible for staffing and licensing. A franchisor representative provides approximately four days of on-site support for the Main Showroom’s grand opening at the franchisor’s expense, subject to its disclosed right to postpone when circumstances make that support impracticable.

After training, the soft opening must occur within four weeks with the first technician and an outfitted vehicle ready to serve national accounts. The Main Showroom must open within six months of signing the franchise agreement. Additional showroom obligations are agreed for the territory. Owners manage and supervise employees; the model requires at least one full-time technician per vehicle, with a second vehicle operating no later than 180 days after the Main Showroom opens.

Continuing support includes approved vendor information, marketing review and access to approved campaign materials. Operating standards, consultations, supplemental on-site training and an annual conference may be provided or required under the agreement. Supplemental on-site training currently costs $500 per trainer per day plus applicable travel expenses; an annual conference, if held, may carry a fee up to $1,500 plus attendance expenses.

Technicians hired during the first year after the Main Showroom opens must complete franchisor training without a training charge, although the franchisee pays their travel, expenses and wages. Owners and technicians must obtain and maintain AMRG Assistive Mobility Technician Certification, and all employees must complete a two-hour orientation within their first two weeks. Additional product and technical courses may be offered remotely or in person; some are optional and others may be required at the franchisee’s expense.

Marketing support comes with ongoing spending obligations. The Brand Development Fund contribution is 1% of monthly gross sales, and the local marketing requirement is 5% of gross sales beginning in month seven after signing. Required online-presence and related vendor services currently cost $1,050 per month in addition to the local spending requirement. Franchisees pay to customize and place approved campaigns; brand-fund spending is not a promise of advertising in their individual market.

Mobility City’s appeal is the combination of a customer-facing showroom and a mobile service operation. Owners can offer several related services around the same equipment needs: repairs, rentals, sales, delivery and sanitization. That creates a concrete service proposition for customers who value help with equipment without always transporting it to a service center.

The model suits an owner who wants to lead a team, manage inventory and scheduling, and build local customer relationships. The Managing Owner remains responsible for overall supervision. A qualified Operating Manager who completes required training may handle daily operations, but either the Managing Owner or Operating Manager must supervise the business on site.

A designated territory provides conditional protection against another Mobility City business opening within it, subject to compliance and reserved rights. It is not an exclusive territory: online channels, national accounts and other specified exceptions remain. National-account relationships may be established by the franchisor and carry service obligations, rather than guaranteed revenue. The opportunity is to build a local mobility-equipment operation using the brand’s product knowledge, service procedures and training.

For questions about product purchasing, inventory, premises, staffing and service responsibilities, read our retail franchise buyer checklist and adapt the comparison to this offering.