Blue Moon Estate Sales is a franchise for selling personal property and providing related services for clients who are downsizing, relocating or handling an estate. The March 18, 2026 FDD from Blue Moon Franchise Systems, LLC provides a more concrete basis for evaluation than an old ranking or a general promise of attractive returns.
What the business does
The FDD describes sales of personal property such as furniture, tools, jewelry and decor, together with move-management and consignment services. Item 1 says the franchisor has offered franchises since 2013. This is a service business for clients and shoppers; it is not a business that sells franchises on behalf of other owners.
Item 11 describes a home-based model, with a separate commercial office optional. Consider the work that must happen away from the office: assessing a prospective sale, organizing the property, preparing the event and coordinating staff. Ask existing franchisees how they schedule this work across overlapping client projects.
Training and support
Item 11 describes a three-phase training program taking approximately eight to ten weeks, using virtual learning, designated-location instruction and local training. The first two phases must be completed before opening. Initial training is provided for up to two people, subject to the disclosed program terms.
Ongoing support includes operating and marketing guidance. The franchisor does not set prices for items at a sale, although it may provide pricing guidance on request. Ask how training addresses evaluating property, managing sale-day staff and maintaining accurate records for clients.
A defined owner role
Item 15 requires the owner to supervise the business full-time as either a dedicated field manager or a dedicated marketer; the owner may not personally fill both roles. It defines full-time as at least 35 hours per week, including the specified categories of excused absence. The document separately discusses recommended staffing for the complementary role and sales associates.
Decide which role fits your experience and how the other work will be covered. Field management and relationship development place different demands on your schedule. Ask franchisees about preparing for events, recruiting reliable staff and generating the next client engagement.
Protected territory and customer access
Item 12 describes a ZIP-code-based protected territory but expressly says it is not exclusive. Protection and reserved rights are set out in the agreement. The FDD distinguishes clients whose property is being sold from customers buying at the sale: customers may attend regardless of where they live, while client solicitation and where sales may be conducted are restricted.
Review the territory exhibit and rules for inquiries from neighboring areas. A territory boundary does not guarantee enough client engagements or shopper attendance to support your planned operating costs.
Estate-sale proceeds are not owner income
Item 19 explains that the business earns commissions charged to estate sellers. Its reported Gross Sales represent the sale price of property sold, less sales tax. Those figures should not be mistaken for the franchise’s commission revenue or the owner’s profit.
Build your budget from the commission revenue your business would retain, then account for labor, marketing, insurance, travel and other costs. When examining Item 19, compare the reporting periods, time in business and territory-level versus owner-level tables. Do not treat a historical average as a forecast for a new territory.
Visit the Blue Moon Estate Sales franchise profile to continue your review. Request the current FDD and agreement for the specific offering and discuss your operating plan with current and former franchisees.
Source: Blue Moon Franchise Systems, LLC FDD issued March 18, 2026; cover, PDF pages 1–2; Item 1, PDF page 9; Item 11, PDF pages 41–44; Item 12, PDF page 49; Item 15, PDF page 52; Item 19, PDF page 56. PDF pages count from the cover.