Perkins, a name synonymous with homestyle American dining and hearty breakfasts, offers an exciting franchise opportunity for individuals interested in becoming part of a beloved brand. Known for its homestyle meals, baked goods, and famous pancake offerings, the Perkins franchise allows franchisees to enter the dynamic restaurant industry with the backing of a brand rich in history and rooted in community.
About Perkins American Food Co
Perkins American Food Co. is a beloved American restaurant chain that has been serving up classic comfort food and freshly baked goods for over 60 years. Founded by brothers Matt and Ivan Perkins in 1958, the company has grown to become a leading brand in the breakfast and bakery franchise industry. With a strong commitment to quality, customer service, and community involvement, Perkins American Food Co. has become a staple in many neighborhoods across the United States and Canada. The brand’s dedication to delivering homestyle meals and exceptional bakery items has solidified its reputation as a go-to destination for families and individuals seeking a welcoming dining experience.
History and Brand Foundation
Perkins traces its origins back to 1958, when Ivan Perkins and his partner opened their first restaurant, then known as Smithies Pancake House. From its beginnings as a pancake house, Perkins expanded rapidly, transforming into Perkins Restaurant & Bakery, a full-service family restaurant and bakery that specializes in breakfast but offers a comprehensive menu for all dayparts. The brand has grown into an American icon, beloved for its welcoming atmosphere, bakery items, and diverse menu featuring homestyle meals.
The Perkins Franchise Model
The Perkins franchise opportunity allows individuals to invest in a well-established family restaurant brand through Perkins LLC. As a franchisee, owners operate under the Perkins American Food Co. banner, with Ascent Hospitality Management providing comprehensive support. Ascent Hospitality Management, which oversees Perkins, ensures that franchisees receive essential resources, including software components and technology for online ordering, as well as operational guidance for seamless day-to-day management.
Financial Commitments and Franchise Fee
The financial requirements of a Perkins franchise range based on various factors, including location and store size. Here’s a breakdown of the primary financial commitments for new franchises:
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Franchise Fee: The Perkins franchise fee typically covers the costs associated with accessing the Perkins brand name, training, and initial support.
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Initial Investment and Total Investment Estimate: Franchisees should anticipate a total initial investment that includes expenses such as equipment, real estate, and opening inventory.
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Ongoing Fees: As part of the franchise agreement, franchisees are responsible for ongoing fees, including marketing contributions and royalties that support national advertising and brand promotion.
A Perkins franchise also involves startup costs such as travel and living expenses during the training period and costs associated with initial hiring and training. In addition to traditional investment requirements, franchisees are also expected to allocate funds for technology expenses, which include online ordering and POS software.
Real Estate and Location Strategy for Perkins Franchise
Prime real estate opportunities play a critical role in the Perkins business model, and Ascent Hospitality Management provides support for selecting locations that promise optimal visibility and foot traffic. Many Perkins locations are found in bustling areas, enhancing brand exposure and customer accessibility.
Franchise Operations and Business Model
The Perkins franchise agreement outlines the specific obligations of both Perkins LLC and the franchisee, from operational standards to marketing. Franchisees have sole responsibility for their business operations, including staffing, customer service, and adherence to health and safety guidelines.
Some key operational aspects include:
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Complete Statement of Business Operations: Perkins ensures that each franchisee receives a comprehensive statement detailing operational requirements and guidelines, including law-related matters for their jurisdiction.
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Detailed Circumstances for Specific Agreements: Each franchise agreement is tailored to align with the franchisee’s market and region, including decisions based on factors such as customer demographics and competition.
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Inventory and Equipment: A significant portion of the initial investment covers kitchen equipment, seating, and bakery items, ensuring the restaurant is prepared to meet customer demand from day one.
The restaurant serves a menu rich in traditional American food, including breakfast options, catering services, and baked goods made fresh daily in-store. With a focus on classic American favorites, Perkins restaurants cater to diverse tastes, attracting families, solo diners, and travelers alike.
Menu and Bakery
Perkins American Food Co. is renowned for its extensive menu, which features a wide range of breakfast, lunch, and dinner options. From classic comfort foods like country fried steak and grilled salmon to freshly baked pies and pastries, Perkins has something for everyone. The company’s bakery is a key driver of sales, with a variety of sweet and savory treats available for dine-in, take-out, or delivery. Perkins’ commitment to using only the freshest ingredients and traditional baking methods has earned the company a loyal following among customers who appreciate high-quality food and exceptional customer service. This dedication to culinary excellence ensures that every visit to a Perkins restaurant is a delightful experience.
Marketing and Technology
Perkins franchisees contribute to national and regional marketing initiatives, which include digital marketing, local promotions, and community engagement. Additionally, online ordering technology has become an essential component of Perkins’ business strategy, allowing franchisees to meet customer demand in today’s digital age.
Technology expenses cover everything from in-store software components to digital ordering systems, ensuring franchisees have the tools necessary to manage orders and maintain customer satisfaction.
Legal Considerations, Franchise Agreements, and Jurisdictional Compliance
When investing in a Perkins franchise, potential franchisees must consider legal aspects, especially relating to securities laws in their jurisdiction. Perkins provides franchisees with a comprehensive or complete statement regarding their responsibilities, financial instruments, and other financial instruments involved. Franchisees are encouraged to seek a free consultation with a Perkins representative to understand these obligations fully, and additional information can be provided to satisfy any legal requirements in other jurisdictions.
Franchise Support and Growth Opportunities
As part of the Perkins franchise family, franchisees benefit from a support network aimed at facilitating business growth and sustainability. From initial training to ongoing consultation, Ascent Hospitality Management’s Chief Development Officer ensures franchisees have access to resources needed to operate efficiently. Franchise owners also have access to a team of experts who provide guidance on business development, customer service, and financial management.
Why Choose the Perkins Franchise Opportunity?
With a storied history, supportive franchise network, and opportunities for business growth, Perkins remains a prime choice for individuals looking to enter the restaurant industry. The Perkins brand offers a balance of tradition and modernity, bringing together homestyle meals with contemporary technology to serve customers efficiently. Franchisees are supported through every phase of business ownership, from initial investment to ongoing operations.
For those considering the Perkins franchise opportunity, a full understanding of franchise fees, operational support, and total investment requirements is essential. By embracing these factors, potential franchisees can make informed decisions about joining a trusted American restaurant brand known for its welcoming atmosphere and quality food offerings.
Final Considerations
The Perkins franchise opportunity presents a unique blend of family dining, bakery services, and operational support, all under the guidance of Perkins LLC and Ascent Hospitality Management. Franchisees enjoy the freedom to run their business while benefiting from established practices and brand recognition. With a complete statement of business operations and specific franchise agreements, Perkins equips franchisees to succeed in the highly competitive food and restaurant industry.