Town Square Franchise

Town Square’s concept grew from the adult day-care and support services model developed by George G. Glenner Alzheimer’s Family Centers. Its indoor streetscape uses storefronts and activity stations designed to resemble a town from participants’ younger years. On May 23, 2019, Glenner assigned concept-related intellectual property to SH Town Square Franchising, Inc., which had been formed in March 2018.

The current franchisor, Town Square Franchising LLC, was formed in Delaware on December 19, 2023 and is based in Perry Hall, Maryland. An intellectual property license effective April 1, 2024 authorizes it to use the Town Square brand and system. An affiliated Baltimore-area center opened in November 2019, closed to participants during pandemic restrictions and reopened in June 2021.

The April 30, 2026 FDD describes a move from the earlier approximately 10,000-square-foot Legacy format to two offered models: a Standard center targeting approximately 6,000 square feet and a Main Street center targeting approximately 4,000 square feet. Centers combine social activities, meals, exercise and assistance with daily living for participants, including people affected by Alzheimer’s, dementia and other chronic illnesses. The owner or Operating Principal provides full-time management and oversight, while an approved, trained Center Director handles direct supervision.

Source: April 30, 2026 FDD, Items 1 and 15.

Initial training. New Owner Training covers up to 40 hours for two attendees, normally the owner or Operating Principal, 120–150 days before projected opening. Center Director Training provides up to 40 hours, 90–120 days before opening. An owner acting as Director attends both. Instruction uses Perry Hall, Maryland or designated locations, including online delivery, with additional remote pre-opening and post-training courses.

New Owner Training addresses marketing and social media, business development, lead management, member enrollment, revenue and expenses, programming standards, clinical standards and food safety. Remote courses also cover pre-opening tasks, licensing requirements, budgeting, site development and opening procedures.

The initial required attendees have no additional tuition. Extra employees may attend scheduled classes without tuition when space permits. Owners pay travel, living expenses, wages and workers’ compensation insurance. Substitute or decertified personnel and requested special assistance may incur charges. Management must earn franchisor certification; government-required training and licensing remain necessary.

After opening. A representative visits for up to two days within six months at the franchisor’s cost. Required continuing courses, conventions and meetings may carry registration and non-attendance fees, plus travel expenses. Replacement Principals or Directors complete required training within 90 days or the next scheduled session. Specific ongoing advice may be modified or discontinued.

Operating assistance. Town Square supplies layout and equipment specifications; a designated project-management vendor manages the build-out to system standards. Owners receive online manual access and periodic guidance on operations, recruiting, training, administration and accounting. The franchisor also helps develop an advertising plan and administers the Marketing Fund. Requested, agreed special assistance carries additional charges.

Required XCITE! software supports scheduling and billing. Owners pay applicable technology fees and hardware, software, communications and support costs, and remain responsible for maintenance and upgrades. Vendor support does not remove those obligations.

Source: April 30, 2026 FDD, Items 11 and 15; Agreement Sections 4.1–4.4.

Town Square offers a distinctive way to build a local adult day-care business: an interactive town environment brings activities, social contact and daily support together in one center. For an owner drawn to serving older adults and their families, the combination of two facility formats, role-specific training and an established operating system provides a concrete framework for running that service.

The strongest fit is an engaged operator prepared to manage people, community relationships and day-to-day standards. Full-time owner or Operating Principal oversight works alongside a trained Center Director and qualified staff. The territory includes specified location protections, subject to the agreement and reserved rights; it is not exclusive.

Source: April 30, 2026 FDD, Items 1, 11, 12 and 15.

Explore the operating model in Town Square Franchise: Adult Day Care, Training and Ownership.