Plunge House Franchise

Amanda Hall and Adam Rice founded The Plunge House after identifying a shared interest in creating a community around plunging and wellness. Rice’s background includes collegiate baseball at Coastal Carolina and founding ISI Elite Training. Hall brought brand-building experience and her role as a co-founder of Relentless Brands. Their first Plunge House was established in Charlotte, North Carolina.

The founders’ concept combined hot and cold water experiences with a private membership setting. The official company history emphasizes the environment and the social connection between members as part of the brand’s identity. The Charlotte club is listed at 3216 South Boulevard, Suite 202.

By November 2024, the company was promoting a founder-hosted franchising webinar, documenting its effort to introduce the concept to potential franchise partners. Its current ownership page describes a first franchise partner securing six Kansas City territories. That is an awarded-territory milestone, not a claim that six clubs are already open. The franchise offering extends the original Charlotte concept through operators interested in building a local membership community.

The Plunge House’s official franchise materials describe help finding a location and support for launching the club. This is presented alongside continuing operational training and marketing and brand assistance. The published framework covers both getting the business ready to open and supporting its operation afterward.

The current ownership page emphasizes founder-led support and seeks operators who intend to participate actively in the business. Training and operating assistance should be understood in that business context: preparing an owner to manage the club and its member experience. The available public materials do not establish a detailed current course timetable, so no particular number of training days or guaranteed founder-access schedule is stated here.

For a prospective owner, the useful distinction is between the launch resources and the continuing work of running a membership business. The franchisor describes assistance with the location, operations and brand; the local operator brings team leadership, daily attention to the facility and relationships with members.

The Plunge House may appeal to a buyer who wants to combine wellness services with the hospitality of a private club. Its distinctive feature is the shared experience around hot and cold plunging, complemented by sauna and social amenities. The membership format gives an operator a reason to focus on the quality of each visit and the relationships that develop over time.

The opportunity fits someone who enjoys leading a service business and creating a welcoming environment. Building a local club calls for consistent execution, thoughtful communication and attention to members. The founding team’s fitness and brand-building backgrounds provide context for the concept, while the owner’s role is to put that service approach into practice in the local market.

Read more in our guide to The Plunge House Franchise: Concept & Ownership Questions.