Plunge House Franchise

The story of The Plunge House franchise began when founders Adam Rice and Amanda Hall combined their shared passion for health, recovery, and entrepreneurship. Drawing on Rice’s background in fitness and Hall’s operational expertise, they envisioned a place where wellness seekers could find community, relaxation, and rejuvenation. The first Plunge House opened in Charlotte, NC, and it quickly became known as an incredible spot for both physical recovery and mental wellness. More than just a business opportunity, The Plunge House experience was designed to help members enhance mental clarity, reduce inflammation, and promote holistic health through contrast hydrotherapy using cold and hot tubs, saunas, vitamin C showers, and a tranquil tea bar. This combination of science-backed recovery methods, top-notch amenities, and exceptional service created an experience unlike anything in the wellness market—one that attracts fitness enthusiasts, professional athletes, and health-conscious individuals alike.

As the wellness industry continues its rapid growth, The Plunge House franchise stands perfectly positioned to capitalize on the booming demand for innovative recovery solutions. Backed by Relentless Brands, the franchisor has built a comprehensive support system to help franchisees succeed—offering ongoing training, marketing strategies, and proven business models designed for scalable, sustainable growth. With total investment costs ranging from $598,500 to $960,200, franchise owners gain access to a strong community-driven approach and a recurring revenue model rooted in promoting holistic health and member satisfaction. Every location operates as more than a spa—it’s a movement focused on helping members recover, grow mentally and physically, and find camaraderie in a vibrant community that prioritizes health, relaxation, and balance. The Plunge House remains a luxurious yet accessible brand, offering franchise opportunities for passionate entrepreneurs ready to join a thriving, science-backed wellness industry that’s truly such a vibe.

New Plunge House franchise owners receive an immersive and detailed training program that prepares them to operate confidently in the rapidly growing wellness industry. Backed by Relentless Brands and founders Adam Rice, Amanda Hall, and Vicky Bruce, the comprehensive support system ensures every franchisee masters both operations and community building. Initial training covers everything from science-backed recovery techniques like contrast hydrotherapy, cold and hot tubs, heat therapy, and vitamin C showers, to marketing strategies that attract health-conscious individuals and wellness seekers alike. Franchisees also gain access to proven systems for member satisfaction, recurring revenue, and engaged member base growth. With ongoing training, owners learn to manage their franchise location, leverage proven business models, and deliver an exceptional service experience that enhances mental clarity, physical recovery, and overall mental wellness. This is more than just a business opportunity—it’s a movement promoting holistic health and helping members recover, relax, and grow mentally in an incredible spotthat’s such a vibe.

The Plunge House franchise stands out for its strong community-driven approach and results-driven services that blend science-backed modalities with modern wellness goals. Franchisees learn how to create a luxurious experiencewhere wellness seekers and fitness enthusiasts can find camaraderie, enjoy a soothing tea bar, and benefit from innovative recovery solutions that boost circulation and reduce inflammation. With a startup investment ranging from $598,500 to $960,200, this exclusive franchise opportunity is perfectly positioned for the experienced entrepreneuror first-time investor ready to scale a sustainable business in the booming wellness market. As the wellness industry continues to expand, the Plunge House brand’s commitment to holistic health and science-backed recovery makes it an impactful, profitable, and meaningful business to own. Guided by the franchise disclosure document and a teampassionate about making a positive impact, franchise owners are equipped with the tools needed to succeed, connectwith clients, and elevate lives—one cold plunge at a time.

Starting a Plunge House franchise is more than just a business opportunity—it’s a chance to invest in a rapidly growing wellness industry that’s reshaping how people recover, relax, and reconnect. Founded by Adam Rice and Amanda Hallunder Relentless Brands, the Plunge House concept combines cold and hot tubs, saunas, vitamin C showers, and a tranquil tea bar to create an experience unlike anything else. These cutting-edge amenities are designed to enhance mental clarity, reduce inflammation, and accelerate recovery, offering science-backed recovery solutions that appeal to wellness seekers alike—from the professional athlete to the everyday person looking to grow mentally and physically. As services increasingly popular in today’s holistic health movement, contrast hydrotherapy and cold water immersion are now mainstream, attracting health conscious individuals eager to prioritize health, boost circulation, and improve mental well-being.

What makes the Plunge House franchise such a sustainable business is its comprehensive support system, ongoing training, and proven business models provided by an experienced franchisor with a brand’s commitment to exceptional service. With franchise opportunities available now and a total investment ranging from $598,500 to $960,200, franchisees gain access to marketing strategies, operations support, and all the tools needed to run and scale a profitable, community-driven wellness brand. The Plunge House is perfectly positioned at the forefront of the booming demand for innovative recovery solutions, offering results-driven services that members love and wellness seekers can’t get enough of—it’s truly such a vibe. Whether you’re an experienced entrepreneur or first-time franchise owner, you’ll join a strong community that’s making a positive impact by promoting holistic health and helping members achieve their wellness goals. This exclusive franchise opportunity offers a luxurious experience, a loyal engaged member base, and the foundation to build a thriving, impactful business that helps people recover, relax, and feel alive.