Playful Pack Franchise

Playful Pack Franchising, LLC was organized in Virginia in February 2019. The April 27, 2026 FDD identifies Scott Parker, Tyler Parker and Alyssa Parker as co-founders, with affiliate business activity in Maryland and Virginia dating from January 2018. The franchisor is based in Arlington, Virginia, and its affiliate-owned network extends across Virginia, Maryland and the District of Columbia.

The franchise combines dog daycare, overnight and extended boarding, grooming, authorized canine training and related products. A typical facility is approximately 3,000–4,000 square feet, with the premises, layout and equipment subject to brand approval. The business operates within a defined designated marketing area, and qualified buyers can pursue a separate development agreement for multiple locations.

The initial franchise fee for a single Playful Pack business is $60,000. Facility development includes space for canine care, designated equipment and furnishings, computer and camera systems, initial supplies and launch marketing. The business is built around daily facility operations, staff supervision and service to both dogs and their owners.

Playful Pack’s initial program has an owner/operator module and an on-site module around the soft opening. Owners or operating principals and designated managers complete the owner/operator program at an affiliate-owned location in Virginia or Maryland, typically lasting up to ten days. Initial associates, groomers and other opening staff participate in on-site instruction, typically lasting up to five days. The curriculum covers dog basics and business management through classroom, practical and, where used, online instruction.

The initial modules are provided without the standard training tuition charge, while franchisees pay travel, lodging, meals, wages and other attendance expenses. Before opening, the franchisor supplies site selection guidelines, reviews proposed premises, provides design and layout templates, identifies required equipment and approved suppliers, and gives access to its operating manuals. It also reviews the launch marketing plan and proposed signage.

After launch, Playful Pack may provide operational consultation, on-site assistance, refresher training and updates to its manuals. Additional training or on-site assistance can carry fees. It reviews proposed marketing materials and supplier or service changes, lists compliant franchise locations on its brand website and may hold an annual franchisee conference. Ongoing support also includes the opportunity to receive new operating concepts and information about approved equipment, products and services as the system develops.

Playful Pack offers an owner the chance to create a local hub for several needs dog owners regularly manage: daytime care, overnight stays and grooming. Bringing these approved services together gives the business a clear customer focus, while the prescribed facility layout, dog-care training and operating standards provide a framework for building a capable team.

The opportunity suits someone who enjoys pet care, customer relationships and day-to-day business leadership. Each location must always be managed and staffed by at least one person who has completed initial training. Owners may appoint an approved, trained designated manager, and multiple locations require a properly trained manager at each business. This allows an engaged owner to build around clear responsibilities for staff and facility operations.

Read more in Playful Pack Franchise: Dog Daycare, Boarding & Owner Training.