Hammer & Nails Franchise

The Hammer & Nails Salon Group, LLC was established in California on February 11, 2015 and began offering franchises in April 2015. The March 30, 2026 Franchise Disclosure Document identifies the company as the franchisor, based in Folsom, California, with no parent company, predecessors or affiliates.

The franchise system centers on retail shops offering haircuts and barbering, straight-razor shaves, hand and foot grooming, and related approved products and services. The offering includes individual shop franchises and, for approved developers, agreements to develop two to ten shops within a development area. Each shop operates under its own franchise agreement and approved location requirements.

Item 20 reports 31 franchised shops at the end of 2023, 43 at the end of 2024 and 59 at the end of 2025, with no company-owned shops in those year-end totals. These dated figures describe the system’s development; they do not establish present territory availability or future openings.

Initial training. The March 30, 2026 FDD describes a program delivered over approximately two weeks through online courses, Zoom sessions and on-site instruction. Its curriculum totals 86 hours: 30 hours of classroom or remote instruction and 56 hours of on-the-job training at the shop. Topics include service standards, suppliers, purchasing, pricing, membership presales, sanitation, marketing, staffing, point-of-sale software and bookkeeping. The managing owner and designated manager must complete the required training before opening; up to ten additional participants are included in the disclosed program, subject to approval.

Attendance and opening assistance. Initial training for the owner and designated manager has no separate training fee. Owners pay their participants’ travel and employee wages, and additional attendees beyond twelve may incur fees. The franchisor provides up to twelve days of on-site pre-opening assistance and training within fourteen days of opening at no additional charge within the allotted period. Additional assistance costs the then-current supplemental training fee, disclosed as $1,000 per trainer per day, plus trainer travel, meals and accommodation. Required alcohol-service safety certification, such as ServSafe or an approved equivalent, is obtained separately at the owner’s expense.

Site and launch preparation. Owners select and pay for their premises; the franchisor provides selection guidelines and must approve the site and lease. It supplies operating manuals, approved supplier information, and specifications for signs, equipment, furniture and fixtures, but does not deliver or install those items. Membership presales must begin at least ninety days before opening, and the disclosed opening requirement is 150 founding memberships. Opening may be postponed if that requirement is not met. Owners remain responsible for licensing, insurance and local opening preparations.

Ongoing training and operating guidance. The franchisor communicates system standards, approved products, supplier information and marketing requirements. It may require supplemental training at the disclosed $1,000 per trainer per day plus expenses. Replacement managers must complete training, with the FDD disclosing $1,000 per manager per day plus their attendance costs. System-wide training may be required for up to five days per calendar year, with owner-paid travel, lodging, meals and wages. An annual conference may be offered, with fees up to $2,500 per attendee plus travel and accommodation.

Technology and marketing. The required systems include the designated Zenoti point-of-sale platform and specified computer equipment. Owners pay hardware, licensing, upkeep and required upgrades; the franchisor does not undertake to maintain their computer systems. The shop is listed on the system website, and marketing materials and digital media require approval. Local marketing spending is at least the greater of $2,500 per month or 3% of monthly gross sales. Brand Development Fund contributions are separate and do not guarantee advertising in an individual shop’s market.

Staffing and management. Owners recruit, employ, supervise and provide ongoing training to their staff. Although the initial curriculum covers staffing, the FDD states that the franchisor does not provide employee hiring and training assistance after opening. The owner or an approved, trained operating manager must supervise the shop on site; the managing owner remains responsible for overall management.

Hammer & Nails brings several men’s grooming services together in one retail business, giving owners a way to serve customers seeking haircuts, shaves, and hand and foot care through a defined franchise system. Its appeal includes a structured membership presale program, specific opening training and a consistent service format. It can fit an owner who wants to build local customer relationships and lead a grooming team, either through daily management or an approved operating manager while retaining overall oversight.

When evaluating an ownership proposal, use our owner participation and management checklist to prepare questions about staffing, management coverage and the business responsibilities you would retain. Confirm the requirements for the specific offering.