First Day Homecare Franchise

First Day Homecare’s operating roots are in Flint, Michigan. Affiliate First Day Homecare, LLC was established on March 6, 2020, and operates the company-owned business that serves as the franchise system’s training and development model. The franchisor, First Day Franchising, LLC, was established in Michigan on May 19, 2022, and began offering franchises in July 2023.

Co-founder Emily Wiechmann, RN, BSN, has served as chief executive officer and co-owner since the franchisor’s inception. Her earlier roles include clinical program management and directing clinical services for the operating affiliate. Co-founder Harvey Mathews has served as chief financial officer since May 2022 and has owned and administered the Flint home care business since March 2020. Tim King joined as partner and chief operating officer in September 2024.

The business model combines personal care and private duty nursing for children and adults; pediatric ABA therapy requires a request and franchisor approval. Actual service availability depends on the licenses and authorizations applicable in the territory, including any Certificate of Need restrictions. Clinical services must be delivered and supervised by appropriately licensed personnel. The operating system includes designated technology, equipment, suppliers and separate operations, policy and procedure manuals.

The single-territory investment estimate assumes leased commercial office space, generally an administrative facility of approximately 800–1,000 square feet. It includes $40,000–$60,000 of additional funds for the first three months, while excluding real-estate purchase, financing charges and compensation to the owner at a management level. The $70,000 franchise fee covers a territory with a minimum population of 350,000. Enrollment and eligibility with individual reimbursement programs or insurers determine which funded clients a location can accept.

Initial training prepares the owner or Managing Owner and required management and nursing participants for launch. First Day provides training at its Flint facility, virtually or at another designated location. Topics include establishing the business, compliance, equipment and technology, marketing, relationships, operations and implementation. If the owner is not a registered nurse, the business must hire a registered nurse before opening and send that nurse to the required Clinical Day, which covers clinical programs, admissions, care provision and the electronic medical record system. Initial included training has no tuition charge; travel, lodging, meals and wages are the franchisee’s responsibility, and extra participants may incur fees.

Before opening, the franchisor assists with Medicaid and other program enrollment applications and, where needed, preparation and submission of state licensing applications. It provides site-selection guidelines and reviews the proposed location, while the owner selects and pays for the office. Launch resources include manuals, approved supplier and equipment lists, a location listing on the brand website and SEO management through the designated supplier. Franchisees must obtain the required licenses, insurance, approved premises and training completion before opening.

The FDD estimates a typical three to six months from signing to opening and requires opening within nine months, subject to a discretionary extension. The franchisee must obtain Accreditation Commission for Health Care accreditation within six months after commencing operations. Medicare participation brings a separate certification-survey requirement. Those processes require the owner to manage applications, qualifications and timing alongside the franchisor’s assistance.

After launch, First Day communicates updates to operating standards, approved suppliers and marketing requirements. It can require supplemental instruction on site or virtually, with fees and trainer travel expenses for applicable programs. Replacement operating managers must complete initial training and pay the applicable charges. A system-wide training program or annual conference may also be established, with franchisees responsible for attendance expenses.

Owners purchase and maintain the required computer, electronic medical record and learning-management systems, including subscriptions and upgrades. The franchisee hires, trains and supervises its employees; the FDD does not promise franchisor hiring or employee-training assistance. Daily management rests with the approved, trained Managing Owner, although a qualified manager may take on daily supervision after completing training and signing the required confidentiality agreement.

First Day Homecare gives an owner a focused entry into home care through its emphasis on medically complex children, personal care and private duty nursing. The approved service mix also includes adults, with pediatric ABA therapy available by approval. Its Flint operating affiliate provides a training and development model, and the franchise pairs healthcare business preparation with licensing-application assistance, manuals and designated operating technology.

This opportunity is a fit for an entrepreneur who values working with nurses, caregivers, families and community contacts while managing an office-based service organization. The business requires active attention to staffing, scheduling, payer eligibility and consistent operating standards. For an owner prepared to lead those functions, First Day offers a defined care specialty and an existing administrative framework for building a local team and client relationships.

For more background on this opportunity, read First Day Homecare Franchise: Private Duty Nursing and Ownership Guide.