Crisp & Green Franchise
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About Crisp & Green
Crisp & Green was created in November 2016 by Steele Smiley in downtown Wayzata, Minnesota. Smiley, who envisioned a fast-casual restaurant promoting a healthier lifestyle, combined his passion for health and fitness with his expertise in business marketing management. From the outset, Crisp & Green has been dedicated to creating healthier and stronger communities by offering convenient, nutritious, and chef-crafted meals. The menu, featuring premium ingredients, includes a variety of salads, grain bowls, and scratch-made smoothies designed to cater to guests seeking healthy living options. With a commitment to using trusted vendors and offering comprehensive operations training, the franchise ensures that each location upholds the brand’s high standards. This innovative approach has set Crisp & Green apart in the wellness-driven fast-casual market.
Under the leadership of Steele Smiley, Crisp & Green has grown rapidly, attracting experienced multi-unit operators and leveraging technology assets to support its national expansion. The franchise, operating under Green Franchising LLC, offers franchisees world-class support, including real estate site selection, construction management, and people development management. In addition to the in-house resources, the franchise fosters community engagement by hosting free community fitness and wellness events, promoting the belief that healthier choices extend beyond the kitchen. As a result, Crisp & Green has established itself as a leader in the wellness industry, with locations open or in development across the country. The brand’s dedication to promoting a healthier lifestyle continues to inspire thousands, ensuring its position as a trusted and beloved name in fast-casual dining.
Crisp & Green Training and Support
Crisp & Green franchisees receive world-class support and comprehensive training to ensure their success in the wellness-driven, fast-casual restaurant industry. The training program begins with an in-depth understanding of the brand’s mission to promote a healthier lifestyle through premium ingredients and scratch-made, chef-crafted meals, including salads and grain bowls. New franchisees benefit from a structured, step-by-step training regimen that covers all aspects of business operations, from real estate site selection and construction management to business marketing management and daily operations. This extensive training ensures that franchisees are well-prepared to deliver the exceptional quality and service that Crisp & Green is known for. The support also includes ongoing guidance from experienced multi-unit operators and access to trusted vendors, ensuring a seamless integration into the Crisp & Green network.
In addition to operational training, Crisp & Green franchisees are equipped with robust tools to foster community engagement and promote a healthy lifestyle. This includes organizing free community fitness and wellness events, which help to build healthier and stronger communities around each location. Franchisees receive assistance in leveraging local channels for marketing and community involvement, ensuring that each store becomes a central hub for healthy living. The support system extends beyond the kitchen, providing franchisees with technology assets and people development management to optimize performance and enhance guest experience. With the dedicated backing of Green Franchising LLC and the vision of founder Steele Smiley, franchisees are well-positioned to thrive in the competitive fast-casual restaurant market, contributing to the national expansion of this innovative brand.
Why Crisp & Green
If you’re considering buying a Crisp & Green franchise, you’re looking at an investment that aligns with the growing demand for a healthier lifestyle. Crisp & Green, founded by Steele Smiley, is an innovative fast-casual restaurant specializing in chef-crafted salads, grain bowls, and smoothies. The franchise is dedicated to creating healthier and stronger communities by offering delicious, scratch-made meals using premium ingredients. With its comprehensive operations training and world-class support, Crisp & Green provides franchisees with the tools needed for success. As part of the wellness industry, the franchise hosts free community fitness and wellness events, promoting healthy living beyond the kitchen. This focus on health and wellness has made Crisp & Green a leader in the fast-casual restaurant market, with locations open or in development nationwide.
The healthy QSR (Quick Service Restaurant) market is a booming industry, and Crisp & Green is a prime example of its potential. As consumers increasingly seek convenient food options that support a healthier lifestyle, this franchise stands out with its commitment to quality and community engagement. Experienced multi-unit operators will appreciate the guidance in real estate site selection, construction management, and local channels assistance. Crisp & Green’s founder, Steele Smiley, has created a brand that emphasizes people development management and the use of trusted vendors to ensure the highest quality. By joining this wellness-driven franchise, you are not just opening a store; you are partnering with a dedicated network that aims to create a better life for its guests. This franchise opportunity is an affordable investment that benefits from the current market trends and continues to grow, making it a great choice for anyone looking to make a positive impact through nutritious and convenient food options.
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