America’s Swimming Pool Franchise

At America’s Swimming Pool Company (ASP), new franchisees are welcomed into the Authority Brands family with comprehensive training and support, ensuring their success in the competitive pool care industry. The initial training program takes place at ASP’s headquarters in Macon, GA, where franchisees learn the ins and outs of the pool service, maintenance, and renovation franchise system. The program covers key aspects of the swimming pool service company, including pool cleaning, repairs, and renovations, as well as essential business skills, such as sales, marketing, and customer service. The training is designed to equip franchise owners with the technical expertise and industry standards knowledge they need to provide the best possible pool care to swimming pool owners in their communities. As part of the training, franchisees also have access to key swimming pool manufacturers, equipment and product representatives, and experienced support staff, ensuring a strong foundation for their business.

In addition to the initial training, ASP offers ongoing support and resources to help franchisees grow their businesses and stay up-to-date with the latest developments in the pool care industry. This support includes operational guidance, marketing assistance, and access to ASP’s exclusive PoolOps mobile platform, which streamlines day-to-day operations and keeps customers informed about their pool’s status. Franchisees also benefit from the buying power and nationwide recognition of the ASP brand, as well as the valuable relationships with other members of the Authority Brands family, such as Homewatch Caregivers and The Cleaning Authority. This network of support and strong marketing strategies allow franchisees to focus on providing exceptional pool services to their customers while enjoying the financial rewards and growth potential of being part of America’s #1 swimming pool service company.

1. Strong Marketing and Brand Recognition: As an ASP franchisee, you will benefit from America’s Swimming Pool Company’s nationwide name recognition and strong marketing strategies. This will help you attract swimming pool owners in your community, who are already familiar with the brand and trust its services.

2. Comprehensive Training and Operational Support: ASP offers world-class training and operational support to franchise owners, ensuring they have the knowledge and tools needed to succeed in the pool care industry. From pool maintenance and repairs to renovations, you’ll receive extensive training and ongoing support to help your business thrive.

3. Exclusive Discounts and Buying Power: Being a part of the Authority Brands family allows ASP franchisees to enjoy greater buying power and exclusive discounts from key swimming pool manufacturers and suppliers. This translates to cost savings for your business and competitive pricing for your customers.

4. Turnkey Business Model: The ASP franchise system offers a turnkey business model, allowing you to dive right into the swimming pool service business without any prior experience. This model provides you with a clear roadmap for success, from startup costs to day-to-day operations.

5. Multiple Recurring Revenue Streams: ASP franchise owners benefit from diverse revenue streams, including pool cleaning, maintenance, repairs, and renovations for both residential and commercial pools. This ensures a steady flow of income and year-round profits for your business.

6. Access to Cutting-Edge Technology: ASP equips its franchise owners with state-of-the-art technology, such as the PoolOps mobile platform, which streamlines operations, keeps customers informed, and helps you manage your business more efficiently.

7. High Growth Potential: The swimming pool industry is a vibrant and growing market, with millions of pools across the United States requiring regular maintenance and service. As an ASP franchise owner, you’ll be well-positioned to capitalize on this demand and grow your business.

8. Supportive Franchise Network: By joining the ASP family, you’ll become part of a network of dedicated franchise owners who share proven strategies, offer invaluable resources, and provide ongoing support. This collaborative environment will help you grow your business and achieve your goals.