MOOYAH Franchise

MOOYAH’s franchise history spans a predecessor business and the current franchisor. The predecessor offered franchises from June 2006 through April 2017, and predecessor affiliates operated restaurants from April 2007 through April 2017. MOOYAH Franchising LLC, the current Delaware franchisor, was formed on March 17, 2017. An asset-purchase agreement dated April 10, 2017 closed on April 28, 2017, transferring the existing franchise business. The current company began offering franchises in May 2017.

The April 17, 2026 Franchise Disclosure Document describes a fast-casual restaurant serving hamburgers, other sandwiches, fries, shakes and related food and beverages under the MOOYAH name. The franchisor licenses the brand and restaurant operating system and supplies the framework for training, design standards and marketing. These dates distinguish the original restaurant operations from the later formation of today’s franchising company.

As disclosed in April 2026, the franchisor is a wholly owned subsidiary of MOOYAH Parent LLC, which owns the trademarks and other licensed intellectual property. MOOYAH Parent is owned by Ba La Brands, LLC, itself owned by Balmoral Funds LLC and Gala Capital Partners, LLC.

Initial management training. The April 17, 2026 FDD requires initial training for at least two people, including the franchisee or an approved owner, and may approve up to three participants. Required participants need three years of restaurant-management experience and ServSafe Manager certification. Training must be completed satisfactorily at least 30 days before opening. The printed curriculum lists 26 classroom hours and 175 hours of on-the-job training, with some subjects covered simultaneously; the program may vary by participant. Sessions take place at the Plano headquarters, a designated operating restaurant or through an approved virtual format. Materials include the Operations Manual, The Herd learning platform and a workbook.

Attendance and costs. The program addresses restaurant management and operating procedures, with practical instruction in management systems, point-of-sale and data systems and a final examination. Initial franchisor tuition is included for approved initial participants, but owners pay travel, lodging, meals, wages and benefits. The fee table discloses $1,000–$2,000 per person for additional, new or refresher employee training. A certified franchisee training restaurant may charge $500 per trainee for supplies, meals and related expenses. An approved, trained General Manager must direct on-site daily operations; replacement management is subject to the same requirements.

Restaurant preparation. Before opening, support includes proposed-site and lease review, restaurant design specifications, Operations Manual access and the learning platform. Owners locate and secure the premises, arrange permits, adapt approved plans, build and equip the restaurant at their own expense. Site acceptance is subject to the franchisor’s standards. A separate $10,000 New Restaurant Marketing Program Fee funds opening advertising; it is due when the premises lease is signed.

Continuing support. Continuing assistance includes evaluations when reasonably needed, manual and approved-supplier updates, advertising review, system website and gift-card programs, and administration of the marketing fund. Refresher programs and annual meetings may be offered and attendance may be required. The FDD states that meetings currently have no attendance fee but estimates approximately $500 if one is charged; participants pay travel, lodging, meals and wages. Technology requires separate subscriptions, support fees and owner-paid maintenance or upgrades. Marketing-fund contributions do not guarantee proportionate spending or results for an individual restaurant. Hiring and employee training remain owner responsibilities; the FDD does not promise general help resolving every operating problem.

MOOYAH offers owners a recognizable restaurant format centered on burgers, fries and shakes, backed by a defined operating system. Its practical management training, restaurant design standards, learning platform and system marketing resources give a local team a common framework to follow. The concept can appeal to entrepreneurs who enjoy restaurant operations, leading employees and serving their community. Approved multi-unit development provides a separate path for owners prepared to build and manage more than one restaurant on a defined schedule.

Use our food franchise buyer guide to compare restaurant formats, site requirements, staffing and the full opening budget before building your shortlist.