Victory Lane Franchise

Victory Lane Oil Change Centers provide quick oil changes, vehicle maintenance and related approved products and services. The current franchise offering focuses on oil-change centers. It includes both new franchise locations and qualifying conversions of independent businesses already owned and operated by the franchise buyer. Multi-center development rights are available under a separate area development agreement.

The Michigan company was formed in September 1980 as Pit Stop Quick Oil Change, Inc., adopted the Victory Lane name in July 1986 and began franchising in August 1986. Justin Cialella, a Victory Lane franchisee since 2009, acquired the company in 2014 and has served as president and CEO since July of that year. The May 6, 2026 FDD describes a system headquartered in Plymouth, Michigan, with an affiliated supplier of private-label automotive parts and fluids.

Centers generally occupy free-standing buildings with 1,800 to 3,000 square feet of floor space. A new center may use an existing automotive-service building or a leased space requiring a retrofit. The standard initial franchise fee is $49,500. The first qualifying conversion business has a $25,000 initial fee, with separate terms for additional conversions and multi-center development. Premises, equipment and staffing depend on the location and project format.

Initial training includes up to two weeks at the franchisee’s center and one week at headquarters for the owner and managing member. The franchisor may substitute another center, another location or online instruction. General training is also provided for up to three employees. Topics include accounting, human resources, vendor relationships, fleet business, marketing, service software and shop operations. Franchisees pay their own personnel’s travel, living and compensation expenses, together with the disclosed opening-team expenses.

Pre-opening assistance includes one site-selection trip of up to three days for a new center, review of the proposed site, supplier and equipment requirements, access to brand standards manuals and help with development and opening. Construction project management may be provided by the franchisor, an affiliate or an approved third party under the applicable fee arrangement. The franchisee secures the site and completes local development and hiring. Conversion locations follow their own approval and training requirements.

Ongoing support includes advice based on reports or inspections and guidance on operating procedures, purchasing, suppliers, inventory, employee training and bookkeeping. The system provides ongoing training resources, including its online VLU platform, and may require additional training sessions. Required service and accounting software supports shop management. The franchisor also administers the system development fund for brand and marketing activities; local advertising and personnel management remain franchisee responsibilities.

Victory Lane pairs a focused automotive-maintenance offering with operating methods developed across its franchise and affiliated-center experience. The model can serve an entrepreneur building a new service center or an existing independent operator converting to a common brand, training program and supplier system. Its mix of practical shop training and administrative instruction supports both the service operation and the management work behind it.

An individual owner or the entity’s managing member must remain actively involved in the center. For an entity, that managing member must hold at least 20% of its voting ownership and have management authority. A trained, acceptable manager or employee may supervise day-to-day on-site operations when the owner or managing member is absent, while overall responsibility stays with the owner. This can suit someone who wants to lead an automotive-service team with a defined division of operating responsibilities.

Read more in Victory Lane Franchise: Oil Change Services, Training and Ownership.